2014 Audi R8 on 2040-cars

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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi celebrates diesel milestone with triple-charged RS5 TDI concept

Diesels are typically slower than their gasoline counterparts, but leave it to Audi to turn that notion on its head. After dominating Le Mans and the international endurance racing scene under diesel power for the better part of a decade, the German automaker toyed with the idea of an oil-burning R8 for the road and ultimately made its first performance crossover a diesel. It's made the letters TDI a battle cry, and now it's yelling even louder with the RS5 TDI concept.
Set to be unveiled in a couple of days at the Leipzig Auto Show to celebrate 25 years of the TDI engine, the concept ditches the gasoline-burning 4.2-liter V8 in the production RS5 in favor of a 3.0-liter V6 twin-turbo-diesel with an electric supercharger added on to combat turbo lag. Output comes in at 385 horsepower and 553 pound-feet of torque, which means that while it has 65 fewer horses than the gasoline model, it packs a staggering 236 lb-ft more torque.
The result of the triple-charged madness is a 0-62 time around four seconds flat, trumping the 4.6 seconds for the road-going model. Top speed, of course, is electronically limited to 155 miles per hour, which is a bit of a shame because we bet it'd be a kick to pass a Porsche on the Autobahn in a diesel, now wouldn't it?

Audi Q1 captured wearing production metal for first time

Audi is getting closer and closer to introducing its smallest crossover ever in the form of the new Q1. Now, we have our very first shots of the mini cute ute wearing its production skin. Expected to make its debut in 2016, it would seem that the Q1 will follow the trend set by the Q3 and draw inspiration from the brand's Q5 mid-sizer. Proportionally, it doesn't look dramatically smaller than the Q3. The front overhang is similarly sized, although there's a smaller rear overhang and a more aggressive rake to the rear window. The front windshield looks more aggressive too, and overall, the Q1 looks to sit lower to the ground than its big brother. While it shares a number of parts with the current Audi A1, when the Q1 debuts, it won't be based on the same platform. Audi's smallest car rides on the Volkswagen Polo's platform, while our spies report that the Q1 will instead be based on the Volkswagen Group's MQB platform. Despite the different platforms, though, expect there to be some sharing of powerplants. That means a variety of gas engines, and likely a version of the A1's 1.6-liter, turbodiesel four-cylinder. There should also be an SQ1 coming shortly after the standard model debuts. You know, for all the folks demanding a high-performance, all-wheel-drive, luxury mini crossover. Check out the full gallery of spy photos at the top of the page.