2012 Audi R8 V10 Spyder on 2040-cars

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Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Audi CEO Stadler gets 5-year contract extension

Audi CEO Rupert Stadler will keep his seat at the top thanks to a contract extension. Volkswagen didn't divulge the length of the new contract, but German newspaper Frankfurter Allgemeine Zeitung said the term is five years. Stadler took over the current position in 2007 when current VW CEO Martin Winterkorn left it. That year the brand sold 93,506 in the US and 964,151 in total worldwide; last year it sold 158,061 in the US and 1,575,480 in total worldwide.
Even though the brand has managed only about half the US sales of its two main rivals, it led the charge globally through the first two months of this year. Over the next few years we'll see its US efforts increase with a $30.3-billion investment, 11 new models and the opening of its first North American plant. And right now it can make hay with its World Car of the Year award winner, the A3.
In addition to Stadler, VW sales boss Christian Klingler is said to have received a five-year contract extension, and VW China head Jochem Heizmann has earned another two years on the job.

2017 Audi S4 goes running naked through the Alps

Audi just launched its new A4 sedan barely more than two months ago, bringing with it a raft of improvements over the outgoing model. And you know what that means: A new S4 performance model is just around the corner. Fortunately, that's just what we have here in these latest spy shots, snapped completely undisguised. Spotted testing in the Alps, the new Audi S4 is closely based on the new A4 we've already seen, benefiting from all its enhancements and weight savings. Only it promises to be more potent. Where previous S4s packed V8 engines and the current (outgoing) model pressed a supercharged V6 into service, this new model is tipped to switch to a fresh turbocharged V6. Expect power to rise from 329 horsepower up to 340 or more, and with less weight to motivate, we can expect performance to improve markedly in the process. Along with a more powerful engine, the S4 clearly stands out visually from ordinary A4s with bigger intakes, upgraded rolling stock, quadruple exhausts, and more. We'll have to wait a little longer to find out all the sordid details, but from the look of it, we won't have to wait long. In fact, we'd be surprised if Ingolstadt didn't take the opportunity to unveil it at the Frankfurt Motor Show this month, so watch this space for more and scope out the photos in the gallery above in the meantime.