2011 Audi R8 5.2 Quattro Spyder Convertible 2d on 2040-cars

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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Next-gen Audi A4 spotted

With fresh entries from Lexus and Mercedes-Benz and a newer entry from BMW, Audi is in a rather precarious position with its A4 sedan, which has been on sale in its current form since 2008 (aside from its 2012 mid-cycle refresh). It's high time a new vehicle takes its place.
If Audi follows convention, the vehicle shown above will be known internally as the B9, and will ride atop the so-called MLB Evo, a new version of the modular platform underpinning the current A4 (and a whole heap of other Volkswagen Group products). That new bit of hardware should bless the next-gen A4 with a weight savings of anywhere from 175 to 220 pounds.
In terms of its looks, our spies point to a more evolutionary approach. Expect the A4 to borrow from the design being pioneered by the third-generation Audi TT, particularly around the grille, which should be more upright. The wheelbase should get a stretch while Audi will clip the overhangs of its midsizer, relative to the current sedan.

Audi Prologue Avant puts new styling focus on wagons

As much as we loved the Audi Prologue Concept that debuted late last year at the LA Auto Show – and, suffice it to say, we liked the first Prologue a lot – this new Prologue Avant from the German automaker may just rock our socks that much further off our feet. We have very little by way of actual, concrete details on what's under the angular wagon-shaped skin of the Prologue Avant, but we'd be perfectly content if it kept the previous two-door's 4.0-liter twin-turbo V8 in place underhood, augmented as it was when it was again shown at CES last month with a hybrid-assist system that put total system horsepower at 677, along with a meaty 701 pound-feet of torque. With all that power routed to all four wheels through an eight-speed automatic transmission, the 0-60 time of just 3.5 seconds strikes us as plenty quick. The powertrain details hardly seem the point of this new concept from Audi, in any case. Clearly, the big deal is the new bodywork, which builds upon the beautiful foundation of the original Prologue coupe with an elongated wagon shell and three additional doors (two rear doors and a rear hatch). The attractive body sits low to the ground on exaggerated 22-inch wheels, according to Auto Express. We note high-tech lighting elements front and rear and a modified front fascia with a bit more brightwork than the previous version. Assuming there's a bit of future reality baked into the Prologue Avant – which we believe is likely, considering that the coupe we salivated over in LA was said to point the way forward for the brand – it's safe to say we're in eager anticipation of the next several years at Audi. Have a good look at the images that have so far been released, and feel free to let us know what you think. We're sure Audi is interested in hearing your opinions, too. Related Video: News Source: Audi via Auto Express Design/Style Geneva Motor Show Audi Wagon Concept Cars Future Vehicles Hybrid Luxury Performance 2015 Geneva Motor Show