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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

166 MPGe diesel-electric Audi Q7 E-Tron Quattro gets real in Geneva

Despite some warnings that plug-in vehicles would not make a big impression in Geneva this year, the first big reveals from the Peace Capital are indeed PHEVs. For example, the diesel-electric Audi Q7 E-Tron Quattro, which right out of the gate comes at us with some impressive numbers: an all-electric range of 34 miles and the "potential" to hit 166 miles per gallon equivalent. Whatever scale Audi is rating the new Q7 PHEV on, 166 MPGe is a resounding success. As we might guess from the prototypes we've seen and hints we've had, the Q7 E-Tron Quattro is not some auto salon fantasy. The vehicle will go on sale at the end of this year, in the UK, at least. Availability in the rest of Europe and here in the US is likely but unspecified in the press materials we've seen so far. The real-world reality of the Q7 E-Tron Quattro means that specs like a 0-100 kilometers an hour (62 miles per hour) time of six seconds and a top speed of 225 kmh (139.8 mph), CO2 emissions of under 50 grams per kilometer and a total system torque output of 516.3 pound-feet should be ours to test in the not-too-distant future. This whole E-Tron program is turning out to be quite something. Who else is ready? Related Video: AUDI Q7 ENTERS THE VOLT AGE IN GENEVA WITH NEW SUB 50 G/KM Q7 E-TRON QUATTRO 02/03/15 Commanding new Q7 incorporates hybrid drive for a combined 876-mile range and 166mpg potential First diesel plug-in hybrid with quattro drive in its segment First ever plug-in hybrid TDI from Audi Six-cylinder TDI engine develops 373 PS Electric-only range of up to 34 miles, increasing to 876 miles combined Fully charged in two and half hours Maximum efficiency with hybrid management UK ordering expected to open at the end of 2015 Ingolstadt/Geneva, March 2, 2015 - Audi has combined its world renowned diesel engine expertise with its equally widely acclaimed flair for technological innovation to create its first TDI plug-in hybrid with quattro all-wheel drive. Making its world public debut at the Geneva Motor Show, the new Q7 e-tron quattro combines a frugal TDI engine with lithium-ion battery technology for a potential range of up to 876 miles and the ability to travel emission-free for over 34 miles on electric power alone, contributing to an official CO2 figure of less than 50 grams per kilometre. The Q7 e-tron quattro is the second Audi model with a powerful plug-in hybrid drive system.

Delphi thrilled with results from autonomous car's cross-country trip

In the first trip across the United States ever made by an autonomous car, engineers from Delphi Automotive were surprised to learn that, in some cases, their vehicle behaved a lot like a human driver. "The car was scared of tractor trailers," said Jeff Owens, the company's chief technology officer. "The car edged to the left just a little bit when it would pass trucks, and that was an interesting observation." Engineers made hundreds of notes throughout the drive, as the autonomous car covered 3,400 miles through 15 states en route to a showcase near the New York Auto Show. Overall, company officials said the car performed better than anticipated in a variety of road and weather conditions. In the course of the cross-country drive, drivers actually controlled the car only for about 50 miles, and those cases were limited to on-and-off ramps and the occasional construction zone where lanes were not marked or only sporadically marked. The purpose of the trip was to glean information on how the autonomous car worked in a real-world environment. Google and others have tested autonomous cars and autonomous features in select real-world environments before, but Delphi's adventure was the first to trek into a test with such varied challenges over a nine-day trip that began near the Golden Gate Bridge on March 22. There are some things the engineers have already learned, like the fact the camera systems had the occasional blip when the sun-angle was low. And there are some things to still be learned, as they pour over three terrabytes worth of data from cameras, radar and lidar sensors in the weeks ahead. "It's going to take us a couple weeks to digest all this," Owens said. "But we had all the data from tests. It was time to put this on the road." Built into an Audi SQ5, the vehicle was striking, if only for the fact it looked like a normal car. Many other autonomous vehicles have quirky sensors atop the roof or other features that make them stand out as experiments. Delphi arranged this one to look as much like a normal car as possible, right down to stowing an army of computers under cargo mats, so the rear contained as much trunk space as the production model. If a fellow motorist didn't know where to look -- or take the time to notice the person in the driver's seat didn't have their hands on the wheel -- there was no reason to suspect this was anything other than a regular car.