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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi Traffic Light Assist helps you hit every green light

Before taking a ride in Audi's impressive Piloted Driving A7, we took a short spin up and down the Las Vegas strip to check out a smaller, but intriguing piece of Audi driver assistance technology called Traffic Light Assist that promises to help drivers make every green light.
Using both live and predictive data beamed into the vehicle's navigation unit via onboard wifi, TLA doesn't need a single camera to tell you when the light is going to change. Local data sources provide information about traffic light patters, and the in car system uses that data and the motion of the car to predict exactly how long it'll be until the green light goes red.
In practice, the system shows a traffic light icon in the central display (a head-up display would be a nice option), along with a countdown timer that reads the number of seconds before a light changes from red to green. Additionally, the system corrects (nearly instantly in our demo) for changing lanes and resultant changing signals; changing a straight-through traffic lane to a left-turn lane and signal, for instance.

Audi S3 starts at $41,400, A3 Cabrio rings up at $35,600 and A3 TDI priced from $32,600

Audi has released the official pricing info for the all-new A3 TDI Sedan, A3 Cabriolet and the S3 Sedan, and the news appears pretty good all around. As usual, none of the following prices include Audi's unspecified-for-now destination charges.
The big news is the S3, complete with 292 horsepower, a six-speed dual-clutch transmission and Quattro all-wheel drive. Prices start at just $41,100, which is a decent savings over the more powerful, 355-hp Mercedes-Benz CLA45 AMG.
The new A3 TDI sedan, meanwhile, has a starting price of just $32,600. While you'll be certain to save some money on fuel, you'll be doing so without Quattro all-wheel drive. Still, the improved economy of the 2.0-liter, turbodiesel four-cylinder isn't priced too steeply, relative to the gas-powered A3's $29,900 starting price.