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Audi Nanuk Quattro Concept is a wild surprise ahead of Frankfurt

Volkswagen Group Night ahead of the Frankfurt Motor Show always has some surprises, the first of which this year is the Audi Nanuk Quattro Concept. The all-wheel-drive, turbo-diesel-powered supercar is similar to the Giugiaro Parcour Concept that was unveiled earlier this summer. In fact, the Parcour's creator, Italdesign Giugiaro, penned the Nanuk, and we suspect much of the former found its way into the latter - with some changes, of course.
The diesel engine, a departure from the Parcour, is a twin-turbocharged 5.0-liter V10 TDI unit that develops 544 horsepower and a hole-digging 738 pound-feet of torque, which make the 4,189-pound all-road vehicle able to dispatch 0-62 miles per hour in 3.8 seconds and go on to a 190-mph top speed. Fuel consumption is a relatively low 30 miles per gallon for a car with this much performance.
The Nanuk showcases Audi's Quattro, though it uses a specially designed version of the all-wheel-drive system to get the job done. Audi's next generation of adaptive air suspension is featured as well, which fits the crossover nature of the Nanuk. Drivers are given a range of 2.76 inches of height adjustment, though Audi doesn't mention the car's minimum or maximum ground clearance.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.