2019 Audi Q5 2.0t Quattro Premium Plus on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2015 Audi TT and TTS fully revealed

The base 2.0-liter TDI four-cylinder with standard stop-start churns out 184 hp, 280 lb-ft of torque, and returns a hugely impressive 56 mpg.
Ladies and gents, here's your new Audi TT. The third-generation of Audi's two-seat sports car made its debut under the lights at Volkswagen's all-encompassing Group Night.

Xcar weighs in on the five best-sounding modern cars

Getting behind the wheel of a well-balanced vehicle can be a wonderfully visceral experience, thanks to the combined feeling of things like the weight of the steering, the bite of the brakes, and, of course, the roar of the engine. Unfortunately, many of the sensations of driving require actually being in the driver's seat to understand them, but thankfully the intoxicating noise of a beautifully tuned internal combustion engine can be shared with everyone. In a new video, Xcar shares their opinion on the five best-sounding modern performance cars. The list is a symphony of horsepower. As opposed to keeping all of the vehicles brand new, Xcar actually picks a few that are recently off the market. They're all definitely champs, though. While the list itself is well stocked, you might be able to argue with the specific order, and it would be nice to hear a few participants from outside of Europe for a collection like this one, too. No matter. Every listener is sure to find something they like in the bunch, though. Turn up the volume and enjoy.