2016 Audi Q5 2.0t Premium Sport Utility 4d on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

MTM Audi RS6 Clubsport might be overkill for grocery shopping

As automotive journalists, we're biologically wired to love station wagons. We really don't have a choice. And while we prefer brown, diesel-powered, manual-transmissioned long-roofs, we suppose a 750-horsepower Audi RS6 Avant would be just dandy. This is the MTM RS6 Clubsport, and as we mentioned, it's very powerful. That's thanks to a modified version of Audi's critically acclaimed 4.0-liter, twin-turbocharged V8. While 750 hp out of just 4.0 liters is impressive, 697 pound-feet of torque is an equally big accomplishment. And if that's not enough, MTM has managed to shave nearly 200 pounds of body fat from the big wagon. Needless to say, it's very, very fast. MTM has displayed a degree of aesthetic restraint, eschewing the gaudy body kit favored by some other tuners and simply opting for a questionable paint job. The 21-inch wheels look good, although with the smattering of rubber around them, we wouldn't bet on a comfortable ride. As for the cabin, well, MTM got a bit out of hand. It's very, very orange. The seats are essentially carbon-fiber shells lined with bits of orange, leather-wrapped padding here and there. Orange, quilted-leather in the door panels, center armrest and on cushions on the side of the center console – a nice touch we wish more automakers would add to their performance cars – contrasts nicely with the black plastics and carbon fiber found on the rest of the dash and center console. That said, we aren't crazy about space for passengers, thanks to the large cage that's there to boost structural stiffness. We have a full gallery of photos of the MTM RS6 Clubsport direct from Geneva. Trust us, you'll want to have a look at this one. Related Video: