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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi looks at the future of transportation for Ender's Game film

The forthcoming science-fiction movie Ender's Game, starring Harrison Ford and Ben Kingsley, takes place in a high-tech world. So if movie-watchers are to be fully immersed in the story, every detail counts. That's why the computer-generated special-effects company assigned to the movie, Digital Domain, enlisted the help of Audi to design a future car that would fit seamlessly in the film's world - part of its $17.2-million investment in the movie.
Audi went all out, with Head of Audi Exterior Studio 1 Frank Rimili and designer Björn Wehrli assigned to the Audi Fleet Shuttle Quattro's design, which is so thorough and cohesive that we wouldn't be surprised to see cars like it on the road three-quarters of a century down the line. Rimili doubts that, but is "absolutely sure" Audi will still be around in 2088.
Watch the making-of video below to see all of the work that went into designing a car that will never see the light of day - in the real world, that is. If you're a fan of science fiction or the novel on which the movie is based, head on over to a theater to watch Ender's Game, which opens on Friday.