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Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.

Audi S8 Plus packs 605 horsepower

Audi doesn't offer an RS 8, and probably never will. But with the release of the new S8 Plus, we wonder if it will ever have to. Because Ingolstadt's new flagship performance sedan packs a mighty punch. "Plus" doesn't even begin to describe the enhancements Audi and Quattro GmbH have wrought on the ultimate new version of the A8 sedan. Power is increased from 520 horsepower to 605, besting anything else in its class. Only the Mercedes S65, which packs four more cylinders and two additional liters of displacement, offers more horsepower. Torque is quoted at 516 lb-ft – a gain of 35 – and can deliver up to as much as 553 lb-ft in overboost. That bests any eight-cylinder performance sedan save the S63. The force-fed V8s in the Jaguar XJR, Maserati Quattroporte, and outgoing Alpina B7 don't stand a chance. All that muscle translates to a 0-62 time quoted at 3.8 seconds. Top speed is governed as usual to 155 miles per hour, but can be derestricted to nearly 190 with the Dynamic package that comes standard in Germany – one of the few places where top speed actually matters. Carbon-ceramic brakes keep all that power and pace in check, nestled inside 21-inch wheels. Naturally, Audi gives the S8 Plus a wide array of visual upgrades inside and out to set it apart from "lesser" versions, and is offering it in an exclusive matte silver finish. Of course none of those enhancements come cheap. In its home market come the end of November, Audi will charge 145,200 euros for the S8 Plus, representing a 28k premium over the existing S8. That also places this as the new top of the line, commanding a higher price than even the long-wheelbase, dozen-cylinder A8 L W12. We're waiting on word as to whether Audi will bring the new S8 Plus to America, where it would likely similarly cost over $140k. The pinnacle of sportiness – the new Audi S8 plus - Highest powered sport sedan in the premium segment - 4.0 TFSI engine outputs 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) - Zero to 100 km/h (62.1 mph) in 3.8 seconds; top speed of up to 305 km/h (189.5 mph). Audi is making a strong statement with the new S8 plus*. With a power output of 445 kW (605 hp) and a top speed of up to 305 km/h (189.5 mph), the new Audi S8 plus* delivers even more enhanced driving performance. The new top model is reinforcing the brand's position in the segment of premium class sedans. "We have further sharpened our large sport sedan," says Prof. Dr.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.