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Audi execs mulling turbocharged, entry-level R8

The just-launched, second-generation Audi R8 is apparently a pretty fantastic example of Vorsprung durch Technik. While it's sublime to drive, Audi might already be missing some potential sales due to the lack of an true entry-level version in the supercar's lineup. Lending further credence to an earlier rumor about just such a model, company execs are saying to expect an entry-level, turbocharged R8 to launch in the coming years. "It is inevitable that we will go to a turbocharged motor for it at some point," Audi technical development board member Dr. Ulrich Hackenberg said to Motoring. "It would be in this model cycle, to give us a fuller range." The executive certainly isn't mincing words about forced induction, but the V10's position in the lineup is also secure. "It doesn't mean we are not going to do a turbo, but naturally aspirated is here to stay as well," he said. If Dr. Hackenberg's direct assertion isn't enough, Quattro GmbH chief Heinz Peter Hollerweger further clarified to Motoring that the turbocharged engine would slot into the bottom of the R8's range. An unnamed "senior sales and marketing source" within the Audi also said that the company's turbo five-cylinder was among the currently favored choices for the application. The first rumors about the R8 getting a forced induction version arose just a few months ago. At the time, Audi's electrically turbocharged, 2.5-liter inline five-cylinder was considered an option. The model would solve a problem in markets, like China, that severely tax big displacement engines. Customers might not even need to worry about giving up too much performance either. In the Audi TT Clubsport Turbo concept, the powerplant has a total output of 600 horsepower and 479 pound-feet of torque. While 10 fewer ponies than the latest R8 V10 Plus, it would bring 66 lb-ft more twist to the supercar.

2018 Audi A5 Sportback First Drive | Cake is delicious

Have your cake and eat it, too – that's supposed to be a fallacy. And yet, the 2018 Audi A5 Sportback defies conventional global wisdom by being more practical and better looking than the A4 sedan upon which it's based. Some may even prefer the way its longer wheelbase and roofline showcase the curves shared by the two-door A5. There's certainly no arguing about not being shoehorned into a coupe's back seat. Compared to its siblings, both of which share a common platform, engines and interior design, the Sportback has virtually the same length, wheelbase and width as the A4, but has a lowered height that's an inch closer to the A5 coupe (54.6 inches versus 56.2 for A4 and 54.0 for A5). Now, you might expect a commensurate loss in headroom, but in fact the Sportback has more front headroom than the A4 (39.4 inches versus 38.9) and only 0.4 less in back. Indeed, someone 6-foot-3 can sit comfortably upright without hair being fussed, and there's still enough legroom. And then there's the trunk lurking beneath its don't-call-it-a-hatchback. With 21.8 cubic feet of space with the back seats raised, the A5 Sportback falls only 2.4 cubes shy of the Audi A4 Allroad ... you know, a don't-call-it-a-wagon. Sure, the Sportback pales in terms of maximum volume (35 cubic feet versus 58.5), but it still offers far more versatility than the 13-cu.ft. A4 or 11.6-cu.ft. A5 coupe. Right, so it's more practical. Then there's the beauty bit. The visual ties to the A5 are obvious, with the exaggerated character line following the car's voluptuous haunches and the Zeppelin-like hood strakes. According to designer Frank Lamberty, however, the difference and indeed the beauty is really in the roofline. He Photoshopped together a for-our-eyes-only image of what the Sportback would look like if they had simply added the A7's roofline and signature window graphic to the A4. "It's not sexy," he said, noting that the resulting profile is too upright and plain. It would just be a more practical A4. Or as the Tamils might say, you'd have a mustache but not be able to drink the soup. Instead, his team created an A5 where everything appears to be pulled back. Both because it literally is in terms of dimensions, but also through lines and details like the little trim piece and badge that bridge the front doors and fenders. The goal was to create a more rear-drive look, drawing attention towards the rear and away from the front overhang.

Audi Sport is actually a thing, and it's set to fight BMW M, Mercedes-AMG 

"Essentially, the name Audi Sport positions an enterprise already used to become better-recognized by the public and sets itself up to grow as a result." BMW has its M performance subsidiary. Mercedes-Benz has AMG. So what does Audi have? Some would say "nothing," a few would answer "Quattro," while many others would respond to that by saying, "Don't be stupid, Quattro's their all-wheel drive system." Well, it is, but Quattro GmbH is also the name of the company that has been tasked with creating Audi's highest performance cars, plus special-order customization, customer racing, and the Audi Collection of merchandise. Trouble is, nobody really knew that, as it was in no way a public-facing brand. That all changes with the entity now rechristened as Audi Sport. It doesn't stop there. "We wanted to have recognition for the R8 and RS models on a broad level," said Filip Brabec, vice president of product development. Audi Sport allows those models to be more easily identified as something different and special, much as AMG models are. "It's not just a piece of marketing material, but it'll also be recognized at a dealership." Around half of Audi dealers in the United States have signed up to be Audi Sport dealers, granting them unique training, access to track events and signage. The dealer buildings themselves will have special areas devoted to Audi Sport. So essentially, the name Audi Sport positions an enterprise already in use to become better-recognized by the public and sets itself up to grow as a result. But be it called Quattro GmbH or Audi Sport, what is it that they exactly do? Besides the R8, which it completely developed and manufactures, all its RS models are done in concert with Audi AG. Yet, that "done in concert" process has changed a bit over the years and head of Audi Sport product development Stefan Reil has been there from the RS cars' beginning 19 years ago. "When we started, our cars were launched in the last one or two years of the base Audi cars," Reil said. "We started development when the base cars were already in development or on the road. Now we have a much closer interaction with the people at Audi AG. Even when they start the concept work for the new car, we are right there in that process." View 23 Photos In the beginning, his small team would work on developing one car, finish it, and then move onto the next. Now, his much larger team is running multiple projects at the same time.