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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2014 Audi A3 Sedan makes its world debut in NYC

Audi is bringing some excitement to this year's New York Auto Show, showing off a 2014 A3 Sedan that will shortly be vying for attention in the luxury market's newly hot compact segment. The newly minted A3 faces immediate challenge from box-fresh small premium sedans like the Mercedes-Benz CLA and the Acura ILX, as well as players like the Buick Verano and the Lexus CT200h.
Of course, the German automaker will be the first to tell you that this new A3 is more than up to the challenge. Audi's typically high-level of design is in effect here, with sheet metal that is attractive without looking like a clone of the larger A4. The A3 will have the option of full LED headlamps, of course, carrying on Audi's now famous positioning in the world of recognizable lighting. Wheels will range from 16-inches to 18-inches, we're told, which will also help to cement the sporty look and premium placement of the small sedan.
The A3 Sedan will be vying for attention in the luxury market's newly hot compact segment.

Audi R8 Spyder is latest big New York Auto Show debut

The New York Auto Show hasn't been boring. Highlights so far are the kick ass Mazda MX-5 Miata RF and the new Lincoln Navigator Concept. And now, Audi has added a healthy dose of supercar to the mix with the new R8 Spyder. The headlining stats are familiar, seeing as how they're plucked directly from the new R8 hardtop. The only powertrain option is the 5.2-liter V10 and seven-speed S-Tronic dual-clutch transmission. That engine, as in the hardtop, is good for 540 horsepower and will get this droptop German to 62 miles per hour in just 3.6 seconds (only a tenth of a second off the Coupe's time). The convertible R8 will run all the way up to 197 miles per hour. Audi's release makes no mention of a higher-performance V10 Plus model, which is available on the R8 Coupe. That top-end trim bumps output to 610 ponies and cuts three-tenths of a second off the base hardtop's 3.5-second run to 60. The upside, of course, is unlimited headroom. The new fabric roof can be opened or closed at speeds up to 31 miles per hour, and the operating time is 20 seconds in both directions. The R8 Spyder hasn't exactly been a secret. We've spotted it testing as recently as August, and it was included on a leaked product road map last month with a listed March/April debut. Check back later for a full round of live images from the R8's New York debut. Until then, check out our first images of the new R8 Spyder, available up top. Related Video: New Audi R8 Spyder V10: debut at the New York International Auto Show V10 engine developing 397 kW (540 hp), from 0 to 100 km/h (62.1 mph) in 3.6 seconds New: driving dynamics system with performance mode Audi Space Frame with 50 percent improvement in rigidity 397 kW (540 hp), from 0 to 100 km/h (62.1 mph) in 3.6 seconds, top speed 318 km/h (197.6 mph) – the new Audi R8 Spyder* with V10 naturally aspirated engine merges impressive performance with the allure of open-top driving. Its striking design and high-end technologies demonstrate the concentrated expertise of the premium brand. Audi is unveiling its new open high-performance sports car at the New York International Auto Show 2016. "With its spontaneous throttle response, quick revving-up and inimitable sound, the 5.2 FSI naturally aspirated engine in the new Audi R8 Spyder delivers undiluted emotion," remarked Dr.-Ing. Stefan Knirsch, Member of the Board of Management for Technical Development.