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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Audi trademarks SQ2, SQ4, Q9 and F-Tron nameplates

Audi is planning a whole raft of new models for the near future, and now we have further insight into what at least some of those models might be. The German automaker has reportedly filed trademarks for a series of model names, including SQ2, SQ4, Q9 and F-Tron.
Following in the footsteps of the SQ5 performance crossover, the SQ2 and SQ4 nameplates would seem to indicate that Audi is planning performance versions of its upcoming compact crossovers. The Q9 would suggest that a larger crossover is in the works to slot in above the already gargantuan Q7. And the F-Tron name could be used for a fuel-cell version of the A7 or other models, following a similar naming pattern to the e-tron range of electric vehicles.
Of course Audi could simply be filing these trademarks as a safeguard and may not actually build any of these models. But one way or another, it indicates a certain measure of intent exists as Ingolstadt gears up to expand its lineup with 11 new models in the next few years.

2015 Audi TT and TTS fully revealed

The base 2.0-liter TDI four-cylinder with standard stop-start churns out 184 hp, 280 lb-ft of torque, and returns a hugely impressive 56 mpg.
Ladies and gents, here's your new Audi TT. The third-generation of Audi's two-seat sports car made its debut under the lights at Volkswagen's all-encompassing Group Night.