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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi may add plug-in hybrid A6, A8 and Q7 to range [w/poll]

Audi could be getting even more diverse with its powertrains for the A6, A8 and Q7, moving beyond offering just gas- and diesel-powered models and adding plug-in hybrid variants of the three luxury vehicles. The report comes from Indian Autos Blog, which spoke to Dr. Ulrich Hackenberg, Audi's research and design chief, who confirmed the PHVs.
The next-generation Q7, due in 2015, will be the pioneer for the full-size PHV movement from Audi, although the A3 Sportback E-Tron (shown above) will precede it. The move toward plug-ins by Audi is a big step, as the German marque has stayed quite firmly in the diesel camp, outside of its racing efforts. It's developed a few E-Tron cars over the years, including a version based on the R8, although it wasn't until recently that production of the electric sports car became serious again.
It's believed that this hesitance to really dive into the PHV market is why Audi sacked former research and design boss Wolfgan Dürheimer, with IAB speculating that his approach was too conservative.

Is Audi readying hardcore final edition R8?

The days may be numbered on the current Audi R8, but if our latest round of spy photos is any indication, Audi's first supercar is going to go out with a bang. This camo'd tester was spotted parked somewhere in Europe, and if doesn't at least belie a faster R8, it certainly indicates that a more aerodynamically intense model is coming.
The tall rear wing is the most obvious aerodynamic change. It's joined out back by a none-too-subtle diffuser and the cannon-like exhausts of the R8 V10 Plus, while the front and side of this particular R8 are home to new side sills and winglets on the lower front fascia.
We'll be keeping our ears to the ground for any more on what looks to be another variation of first-generation Audi supercar. Until then, let us know what you think this car may foreshadow. A new halo model? A gentleman racer? Have your say below.