2001 Audi A6 Quattro Avant Wagon 4-door 2.8l on 2040-cars

Auto blog

Audi S8 makes cameo in commercial about cameos with Stan Lee

Stan Lee is the undisputed king of the cameo. The 92-year-old comic scion makes a brief appearance in every film Marvel Studios produces, of course, but, according to IMDB, that's just the beginning. Lee has an impressive 84 credits to his name, with such standout characters as Man on Bench, Hot Dog Vendor, Distinguished Bystander, Milwaukee Man Drinking From Bottle, Rejected Wedding Guest, Waterhose Man, and Hot Dog Vendor (again). Building on Lee's well-known acting success, Audi has introduced a humorous video in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes. It's all part of the Avengers: Age of Ultron launch, which Audi has helped promote for the last few months. Celebrities Humor Marketing/Advertising TV/Movies Audi Luxury Performance Videos Sedan audi s8 avengers

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Audi scores first CA autonomous car permit

Audi apparently knows how to get to the front of a line when it comes to driverless vehicles. The German automaker had the honor of being the very first company to receive one of California's new autonomous vehicle driving permits. It was a perfect followup to it being among the earliest ones to get a similar permit in Nevada a few years ago.
Getting the California permit is a big deal for the automaker because the state is also home to Audi's Electronics Research Lab. Among its current projects, Audi is working on the human-machine interface to communicate whether the person or vehicle is actually controlling the driving. All of this hard work is building toward offering autonomous motoring in freeway conditions in the next five years, Audi claims.
Obviously, autonomous vehicles from companies like Google have been testing in California for a while, but the new permits are meant to safeguard public safety when testing the driverless cars in public. The new rules include things like always having a person able to take control and more stringent standards like registering each autonomous car and the eligible drivers with the state. Any models testing on public roads also have to carry at least $5 million in insurance in case of injury, death or property damage.