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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi E-Tron vs. Jaguar I-Pace and Tesla Model X: How they compare on paper

The all-electric crossover segment is suddenly heating up. Tesla was first to market with its Model X, and the California-based automaker has a several-year head start on the rest of the field. But now it has competition, with the Jaguar I-Pace already hitting dealerships across the globe and the just-announced Audi E-Tron hot on their heels. We decided to see how Audi's new entrant compares with its British and American rivals, so we downloaded their spec sheets (at least those that are available) and dumped them all into the spreadsheet you see below. As you'll soon find out, there are lots of similarities between these three electric crossovers, but each has a unique selling point or two with which to entice buyers. View 24 Photos Performance Note that we're using the Tesla Model X 75D for this comparison, since that's the model that is closest in price to the Jaguar and Audi entries. If you really want the fastest and most powerful electric CUV available, you're going to want to look at Tesla's ludicrous P100D model, but you'd better be willing to just about double the price you see in the chart above. With that out of the way, these particular electric crossovers are all pretty quick. The Jaguar boasts the quickest 0-60 time, but in the real world, that half-second advantage over the 75D won't amount to much. The Audi is a full second behind the Jaguar, and a little over a half second slower to 60 than the Tesla. A 5.5-second 0-60 time, though, still means the E-Tron will be able to squirt away from traffic lights quicker than the rest of the morning commuters. As far as battery capacity, Audi leads the way with 95 kWh, which is 5 more than the Jag and a whopping 20 more than the Tesla. Until we get estimated range figures, though, we won't know what the extra capacity means in the real world. In other words, stay tuned. View 74 Photos Exterior and interior dimensions The Jaguar is the smallest of these three 'utes, inside and out. The Tesla Model X is the largest. Does that make the Audi just right? Maybe, but only if you don't need a third row — the Model X is the only one of this trio that offers seating for six or seven passengers (depending on whether the buyer opts for a second-row bench or individual chairs). A smaller size may be a boon for drivers who often have to fit into tight spaces, but those slinky dimensions mean the Jaguar's cargo capacity is well behind that of the Audi and not even close to the cavernous Tesla. Tesla Motors Inc.

Ford GT, Buick Avenir and Audi Q7 take 2015 EyesOn Design awards

The annual EyesOn Design Awards at the Detroit Auto Show allows some of the greatest designers in the world to weigh in on the best production and concept debuts at the big event each year. For 2015, the large panel of judges included luminaries like Frank Stephenson of McLaren, Ralph Gilles from FCA and Moray Callum of Ford. Apparently the editors at Autoblog had a good eye because the winner of 2015's Best Designed Production Vehicle award went to the Ford GT, which was also our favorite debut from the show. The new supercar beat the Acura NSX and Mercedes-Benz GLE-Class Coupe for the honor. The judges described the Blue Oval's shape as "capturing the original GT40 in a modern interpretation," according to EyesOn Design. The Buick Avenir was also a big winner in the awards this year and received the nods for both Best Designed Concept Vehicle and Innovative Use of Color, Graphics and Materials. In the concept category, it beat out the Chevrolet Bolt and Mercedes-Benz F 015, and in the latter group, the sedan triumphed over Audi Q7, Mercedes F 015 and Volkswagen Cross Coupe GTE. The Q7 received its own accolade for Best Designed Interior, and it beat the Avenir and Infiniti Q60 for the honor. This year's Lifetime Design Achievement Award went to former Renault designer Patrick le Quement, and Bob Lutz received the EyesOn Design Catalyst Award for the second time. The honor is for an executive "who has empowered great design," according to the organization, which describes Lutz perfectly. Scroll down to read the announcement with more comments about the winners. Related Video: Ford, Buick, Audi recipients of EyesOn Design Awards at North American International Auto Show EyesOn Design Awards for Design Excellence for 2015 were revealed today at the North American International Auto Show. The awards honor the most significant automotive designs revealed at NAIAS as determined by the North American and global leaders of design from automotive manufacturers, along with academic chairs of transportation design programs and design leaders from other fields.