1997 Audi A6 2.8 Quattro on 2040-cars

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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Coronavirus prompts VW to stop production throughout Europe

FRANKFURT — Volkswagen Group, the world's biggest carmaker, is suspending production at factories across Europe as the coronavirus pandemic hits sales and disrupts supply chains, the company said on Tuesday. The German carmaker, which owns the Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, Seat and Skoda brands, also said that uncertainty about the fallout from coronavirus meant it was impossible to give forecasts for its performance this year. "Given the present significant deterioration in the sales situation and the heightened uncertainty regarding parts supplies to our plants, production is to be suspended in the near future at factories operated by group brands," Chief Executive Herbert Diess said on Tuesday. Volkswagen's powerful works council concluded it was not possible for workers to maintain a safe distance from each other to prevent contagion and recommended a suspension of production at its factories from Friday. Production will be halted at VW's Spanish plants, in Setubal in Portugal, Bratislava in Slovakia and at the Lamborghini and Ducati plants in Italy before the end of this week, Diess said. Most of its other German and European factories will prepare to suspend production, probably for two to three weeks, while Audi said separately it would halt output at its plants in Belgium, Germany, Hungary and Mexico. Volkswagen's vast factories in Chattanooga, Tennessee, in Puebla, Mexico, and plants in Brazil were not affected, but that would depend on how the coronavirus spreads, VW said. Volkswagen has 124 production sites worldwide of which 72 are in Europe, with 28 in Germany alone. "2020 will be a very difficult year. The coronavirus pandemic presents us with unknown operational and financial challenges. At the same time, there are concerns about sustained economic impacts," Diess said.   Production in China resumes Volkswagen Group sold 10.96 million vehicles last year, putting it ahead of Toyota based on the latest figures from the Japanese carmaker. Globally, VW employs 671,000 people and it delivered 4.86 million vehicles to European customers in 2019. Only last month the car and truck maker based in Wolfsburg, Germany, predicted that vehicle deliveries this year would match 2019 sales and forecast an operating return on sales in the range of 6.5% to 7.5%. "The spread of coronavirus is currently impacting the global economy. It is uncertain how severely or for how long this will also affect the Volkswagen Group.

2016 Audi TT price increased to $42,900*

Audi has announced pricing for the new third-generation TT and second-generation TTS, and both models have received a moderate bump. Simply getting into the family will demand $42,900, or $2,550 than the current coupe. If you fancy a topless TT, the price has jumped from $43,350 to $46,400, or $3,050 more than the last one. The performance-oriented TTS and its 292-horsepower, turbocharged 2.0-liter, though, is easily the bargain of the range. At $51,900, it's $3,200 more than the current model. But where the normal TT only gets a nine-horsepower increase and stays even on torque output, the TTS has gone from just 265 hp to 292 ponies. Torque is up as well, from 258 pound-feet (the same as the normal model) to 280-lb-ft. Prices for the TTS Roadster, meanwhile, have not been announced. That said, considering the increases through the rest of the range, we'd expect the high-performance two-seater to come in at or around the $55,000 range. Considering our impressions during our first drive of the standard TT and the performance increase for the TTS, we must say, these price hikes don't seem exorbitant. Scroll down for the official pricing announcement from Audi. AUDI ANNOUNCES PRICING FOR THE ALL-NEW TT MODEL LINE The quintessential design icon boasts a new driver-focused interior and true sports-car performance TT sets standards for in-vehicle technology with the Audi virtual cockpit - a fully digital instrument cluster Virtual cockpit powered by first automotive NVIDIA® Tegra® 30 processor integration May 06, 2015 | HERNDON, Virginia -- Audi today announced pricing for the all-new 2016 Audi TT model line. The iconic vehicle boasts an exciting new design characterized by the use of innovative technologies and driver-focused performance. Design and Body The third generation TT pays tribute to its past where the model took the design world by storm, with a modern take on the bold original, with short overhangs, broad wheel arches and a lean a muscular stance. Standard full LED headlamps exude modern sports car appeal, with a broader and flatter Singleframe® grille, sharp contours across the hood, electric rear spoiler and new centrally mounted round exhaust tailpipes are an incorporated design cue from the iconic first generation model . The all-new TT front end and floor assembly are made of high-strength and ultra-high-strength steel components, while the superstructure comprises aluminum castings, extruded sections and panels.