2020 Audi A5 on 2040-cars

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Audi confirms Q8, electric CUV in the works

Word got out in late 2012 that the Audi Q8 was reportedly approved for production, but the company has kept the model's development under wraps since then. In a recent speech during Audi's annual meeting, chairman Rupert Stadler confirmed a little more about the vehicle and dropped some hints about other upcoming projects. With luxury crossovers remaining a lucrative market, it should be no shock that Stadler emphasized them in his speech. He reiterated that the Q1 was on track to launch in 2016, and the chairman also confirmed the Q8 as "a sporty Q derivative" that's on the way. The last member of Audi's upcoming CUV onslaught, an electric Q series, is set for 2018 with a range of over 311 miles. An earlier report suggests that the Q1 might not go on sale in the US because it's not right for the market. However, Audi of America is pushing hard to get the Q8. That crossover is based on the latest Q7 (pictured above) and is a way for the Four Rings to take on the BMW X6 and Mercedes-Benz GLE Coupe. The electric Q model was only officially announced earlier this year, and it might use 90-kWh batteries to achieve its performance and range goals. The rest of Stadler's speech focused on the company's future. This year alone, the company is launching products like the second-gen Q7, the new R8, and latest A4. In the next five years, Audi plans to grow its product range from 52 vehicles "to about 60 models," according to the chairman. Rupert Stadler, Chairman of the Board of Management of AUDI AG Neckarsulm, 2015-05-22 Speech at the 126th Annual General Meeting of AUDI AG Outlook Thank you, Axel Strotbek, for your summary of financial year 2014. Ladies and gentlemen, that brings us to 2015 – the year of the next stage of our model initiative. We will present twelve new Audi models this year; the three most important of them are: the new Audi Q7, the new Audi R8 as the sporty spearhead of our brand and our top seller, the new Audi A4. You have already been able to admire the new Q7 and R8 at the entrance. Both of them make a strong statement. Both of them stand for sportiness and top premium quality. And both of them underscore our claim to leadership. We have produced more than 540,000 of the first-generation Q7. The new Audi Q7 is more than a worthy successor. It's the lightest vehicle in its segment. By means of intelligent lightweight construction, we have reduced its weight compared with the predecessor by up to 325 kilograms, depending on equipment levels.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Recharge Wrap-up: Ferrock a carbon-negative cement substitute, Audi makes e-diesel

A cement alternative uses recycled materials and traps CO2 rather than producing it. Invented by David Stone at the University of Arizona, Ferrock uses recycled steel dust and glass to produce a substance stronger than conventional concrete. Cement has a high carbon footprint from the high heat needed to process the limestone. Ferrock needs no such heat, and it actually uses CO2 to harden, making it, as Stone calls it, a carbon-negative material. Learn more in the video above, see the transcript at PBS NewsHour and read more at Green Car Reports. Teslarati offers a detailed rundown of Tesla's new Valet Mode feature for the Model S. Part of the Firmware 6.2 update, Valet Mode allows the owner to disable certain performance features and block personal information when letting someone else drive the car. It limits the car's to speed to 70 miles per hour, and caps output at 80 kW. It can also disable mobile app access, Homelink, Bluetooth and wifi and the "Places" function, which stores addresses for you. The folks at Teslarati did find some shortcomings in the new feature, though. Read more at Teslarati. Audi has produced its first batch of e-diesel made from water and CO2. The fuel is made by reacting hydrogen from the water with CO2 to make long-chain hydrocarbon compounds called "blue crude." That can then be refined similarly to crude oil to make e-diesel, which is a fuel free from sulfur and aromatic hydrocarbons. That e-diesel can be used on its own, or mixed with fossil fuel diesel to power a vehicle. "In developing Audi e-diesel we are promoting another fuel based on CO2 that will allow long-distance mobility with virtually no impact on the climate," says Audi Head of Sustainable Product Development Reiner Mangold. Read more in the press release below. Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel - The verdict: Pilot plant produces high-quality diesel fuel - No need for mineral oil: e-diesel made from water, CO2 and green power - Minister Wanka: "Synthetic diesel using CO2 is a huge success" Audi has taken another big step in the development of new, CO2 neutral fuels: A pilot plant in Dresden has started production of the synthetic fuel Audi e diesel. After a commissioning phase of just four months, the research facility in Dresden started producing its first batches of high-quality diesel fuel a few days ago. To demonstrate its suitability for everyday use, Federal Minister of Education and Research Prof.