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Audi Q3 production begins in Spain

2012 Audi Q3 - Click above for high-res image gallery
It wasn't that long ago that Audi had no SUVs in its lineup - aside from the A6 Allroad Quattro - despite being known for its all-wheel-drive vehicles. But that's all changed, just as it has for BMW and Porsche. The Q7 was followed by the Q5, and now the Q3 has started production as well.
The first Q3 rolled off the assembly line today at the plant in Martorell, Spain. The facility belongs principally to Audi's sister-company Seat, but has gone through a considerable expansion - funded by both Audi and Seat - to prepare for the Q3's production.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2015 Audi RS5 Coupe Sport is one of 75

Audi has released a new limited edition of its V8-powered RS5, with the 2015 Sport edition. Limited to just 75 units and designed by the German manufacturers Exclusive customization team, the stylish RS5 starts at $87,575. That's nearly $17,000 more than the standard RS5, although you might struggle to see why. The Sport adds beautiful 20-inch 5-V-spke wheels, along with plenty of nice leatherwork in the cabin. That includes the black-and-Crimson-Red Nappa leather seats, which feature an embossed RS logo in the seatback, as well as Crimson Red leather door inserts. Contrast stitching in the leather-wrapped wheel and shifter boot match the shade on the seats and door inserts. Audi will paint the limited-edition RS5 in either Daytona Gray or Nardo Gray for no charge or, if you're willing to pay a bit more, you can chose from one of the shades from the manufacturer's Exclusive catalog. There's no mention of how much these custom hues will cost, though. Beyond that, the RS5 Sport is the same thumper that's been on sale for several years, with a 4.2-liter, 450-horsepower V8 under the hood and a seven-speed, S-Tronic transmission dispatching power to a Quattro all-wheel-drive system. Featured Gallery 2015 Audi RS5 Sport View 9 Photos News Source: Audi Audi Coupe Luxury Performance