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Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi bringing new TT Roadster to Paris

The TT may be first and foremost a coupe, but in presenting the third-generation model, Audi has toyed with all sorts of body-styles. There's been the prototypical coupe, of course, but also shooting brake and crossover concepts. The one thing it hasn't shown us is the convertible model, but that ends today as Audi takes the wraps off the new TT Roadster and TTS Roadster.
Set to be unveiled at the Paris Motor Show next month, the new TT Roadster naturally follows its fixed-roof counterpart's lead closely, but with the addition of a folding fabric roof mechanism. Made of magnesium, aluminum, steel and plastic, the mechanism weighs 6.6 pounds less than its predecessor's, helping keep the center of gravity lower. It also folds flatter to allow for more luggage space, and can deploy or retract in ten seconds at speeds up to 31 miles per hour. With the roof up it's also quieter, and with a drag coefficient of 0.30, Audi claims it's the slipperiest in the segment.
Of course, Audi's also worked to keep the weight down and rigidity up. As a result, the 0-62 sprint only takes an extra 0.2 seconds, quoted in the TTS Roadster at 4.9 seconds instead of 4.7 in the TTS coupe. Top speed remains pegged at 155 miles per hour. That, of course, is with the top-spec, 310-horsepower 2.0-liter turbo four, but Audi will also offer the less potent 184-hp version as well as a 2.0-liter TDI, mated to either a six-speed manual or six-speed DCT, though specific performance figures for each version were not disclosed in the press release below.

Startup will make your Audi A4 self-driving for $10k [w/video]

We are on the cusp of the next generation of semi-autonomous driving technology becoming affordable. Adaptive cruise control is already trickling down to the mass market, and the more sophisticated systems found on vehicles like the Mercedes-Benz S-Class are clearly coming, as well. If you're a little adventurous, live in California and drive an Audi, you might be able to upgrade to the next stage of driverless tech even sooner. A San Francisco start-up called Cruise Automation is launching an aftermarket autopilot system called the RP1 for $10,000, with deliveries starting in 2015.
The RP1 is designed for 2012 and newer Audi A4 and S4 models. Although, Cruise CEO Kyle Vogt told Autoblog in an email: "There's no reason we can't expand to other cars, and we will." The system includes a sensor pod on the roof containing cameras, radar and other sensors to scan the road ahead. It then sends data to a small computer mounted on the side of the trunk. The desired inputs are then made by actuators for the steering, brakes and throttle to control the car. A button in the cabin activates the autopilot and controls the desired speed. Not completely unlike Audi's own, developmental, semiautonomous system.
At this point, the RP1 is somewhere between an adaptive cruise control system and an autonomous vehicle. It can control all of the cars inputs and even bring it down to a complete stop and then accelerate again. However, it only works on select highways in California. "We use geofencing to limit the areas of operation to segments of highway in which we've collected enough data to ensure our customers' safety," said Vogt to Autoblog.