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2015 Audi A8 rises to meet the challenge [w/video]

It's turnover time in the extra large premium sedan segment. With Mercedes having stuffed HAL 9000 in its new S-Class, other luxury marques are quickly updating their own super sleds to keep up with this persistent march of technology. While far from a full redesign, the Audi A8 has changed enough for 2015 in terms of styling, powertrains and new technology to keep it in the conversation.
For starters, the A8's exterior design has been redone, with the most noticeable changes happening up front. The trademark 'gaping maw' grille is a little less gaping, while the headlights now feature a straight lower edge of LEDs, excising the old model's droopy-eyed look. Speaking of headlights, Audi now offers optional Matrix LEDs, the latest in headlight tech, with 25 individual elements per side that can be turned on or off and dimmed as the situation demands. The rear of the A8 has also been resculpted and looks very much inspired by the derrière of the A7, with a single chrome strip connecting the new LED taillights.
The A8's full suite of powertrains has also been upgraded, with the supercharged 3.0-liter V6 now producing 310 horsepower (up 20 according to Audi, though down 23 compared to the US-spec 2013 model). The twin-turbo 4.0-liter V8 is now rated at 435 hp, a solid 20-horse increase that lowers the car's 0-62 time to just 4.5 seconds. That's within spitting distance of the 520-hp S8's time of 4.1 seconds. That aforementioned super sport sedan's engine remains unchanged, as does the 6.3-liter 12-cylinder powerplant in the A8 L W12, but Audi's two diesel engines have both improved, with the 3.0-liter V6 producing an extra eight horsepower (256 total) and the 4.2-liter V8 gaining an extra 34 hp (385 hp) to go along with its more-than-adequate, though unchanged, 626.93 foot-pounds of torque.

2013 Audi RS5 Cabriolet

The Audi RS5 is a bit of an odd duck in the brand's US lineup. At the moment it is one of only two RS models - the other being the TT RS - atop a pyramid of A and higher-performing S models. It is not, however, the brand's flagship performance model - not even close - that space being occupied by variants of the R8 supercar, specifically the V10 and GT models, and upcoming 560-horsepower RS7.
The RS5 does, however, owe its beating heart to those ten-cylinder R8s, its own 4.2-liter V8 almost identical to those engines save for two fewer cylinders. Outside of the R8, then, the RS5 is the lone bastion of naturally aspirated V8 power in a brand that once happily shoved 4.2-liter V8s under any hood that they would fit. Today, not even the giant Q7 SUV offers a V8. Lastly, the RS5 is not new, except to us, having been on sale in Europe in coupe form the last couple of years.
While Europeans were able to enjoy the hardtop two-door without us, the RS5 Cabriolet is reaching both peoples around the same time: now. We reviewed the RS5 coupe just recently, and having spent some time with the tin-top model myself as well, here is my take on the droptop version of what I consider one of Audi's most interesting models.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.