Gray 2008 Audi A4 With Low Mileage And Good Condition, Quattro S-line on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

How does a 600-HP Audi RS6 Avant Plus sound to you?

The 2013 Audi RS6 Avant was announced back in December with a twin-turbo V8 cranking out 560 horsepower, but Car is reporting that this badass grocery getter could get even more power with a new Plus model. In a conversation with Car, Stephan Reil, Audi's top guy at its Quattro GmbH division, told the magazine that the RS6 Avant Plus would produce around 600 horsepower, and it sounds like there is a growing family of RS Plus models being planned as well.
Aside from the more powerful engine, the specifics of the RS6 Avant Plus are unknown, but we'd suspect some weight-savings measures and updated features for improved handling. Like recent RS Plus models such as the TT RS Plus and R8 Plus, the RS6 Avant Plus will not be a limited-production unit when it goes on sale (most likely for the 2014 model year).

Adam Carolla is world's the least helpful test drive co-pilot

If you were going to test drive a new car, who would you want to take with you? Your spouse? A friend? Maybe an automotive journalist? Well take it from us: there's one of us riding shotgun just about every time we go to drive anything, and we're not all we're cracked up to be.
How about a celebrity comedian? Well, that largely depends on which comedian we're talking about here. Some - say, Jerry Seinfeld or Jay Leno, for example - might be more helpful than others, being more or less schooled in the finer points of the modern automobile. Adam Carolla might seem like he belongs on that list too, but in this latest video for a friends at Edmunds.com, the one-time host of The Car Show on Speed TV seems bent on being as comedically intrusive as possible. Which may be funny, but helpful? Not so much. See what we mean in the video below, and the next time you go to test drive a new car, you just might find the world's most popular podcast host climbing in with you.