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Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

Next Audi A8 to drive itself up to 37 mph

Audi has been publicly, loudly, working the autonomous angle for years - it was working on Shelley, the autonomous TTS that would climb Pikes Peak in 27 minutes, way back in in 2009. Parent company Volkswagen had been working with Stanford University on autonomous vehicles for five years before that, and the same program collaboration would take the lead in Audi's efforts here. Where are we now? Well, a convoy of Audi A7s just drove journalists from San Francisco to the Consumer Electronics Show in Las Vegas, with "piloted driving in 100 mile stints." On the highway, the "piloted driving" A7 works up to 70 miles per hour and can change lanes, pass other cars, accelerate and brake on its own. A report in Autoweek says public adoption of the technology will continue with the next-generation A8, which will be able to navigate on its own up to 37 mph, make its way through traffic, find a parking spot and park itself. Over time, capabilities will be added - like a higher mph limit - as the technology and the legal issues are fine tuned. The A7 that just did the SF-to-LV run doesn't work in cities, only on highways, so it appears Audi is kicking this off with the abilities demonstrated in an A6 Avant last year at CES. That car had a Traffic Jam mode that only worked in dense traffic and up to 40 mph, but when in operation, it allowed the driver to watch a movie or conduct a videoconference. We have a feeling those two bits of icing won't be included in the fourth-generation A8, though. We'll be late to the party when the big sedan comes; Audi says it will go on sale by the end of 2016, but the US isn't expected to get it until 2017 as a 2018 model. Featured Gallery Audi A8 Spy Shots News Source: AutoweekImage Credit: CarPix Audi Technology Autonomous Vehicles Luxury Sedan