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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Audi SQ7 could come to US with TDI power

When Audi released the new SQ7 TDI, we couldn't help but wonder whether it would ever see an American road or showroom. And the answer is: maybe. When reached for comment on the prospect of the new diesel performance ute making its way to North America, Audi USA spokesman Mark Dahncke told Autoblog that "the SQ7 is not officially signed off on for the US, but we are optimistic." Those are encouraging words, even if they stop short of official confirmation. For those who missed the announcement in the wake of the Geneva Motor Show last week, the new Audi SQ7 TDI is a technological tour de force. It packs a 4.0-liter V8 diesel engine, augmented by two turbochargers and an electric compressor to produce 435 horsepower and 664 pound-feet of torque. It debuts a new 48-volt electrical system that powers one of the compressor and the electromechanical adaptive suspension. And just for good measure, it also features an eight-speed automatic transmission, a four-wheel steering system and all-wheel drive. The vehicle represents the first time Ingolstadt has applied the S performance badge to its largest model, and though initially announced for Europe, Dahncke's optimism leaves us hopeful in turn that it could steam its own way to American shores. If that optimism proves justified, the next big question is whether it will stick with the diesel engine or switch to a similarly powerful engine burning gasoline to more closely match American preferences – much as it did in bringing the smaller SQ5 to the US. But Dahncke tells us they "expect it to be a TDI if it does come." The decision to market a powerful diesel SUV in America would be a bold move on Audi's behalf, particularly in the wake of the diesel emissions scandal. The debacle is still fresh on the public's mind, having rocked the entire Volkswagen Group of which Audi is part – and historically a major proponent of diesel propulsion. If approved for the US market as proposed, the SQ7 TDI would far outshine the diesel versions of the Mercedes GL-Class, Porsche Cayenne, BMW X5, and Range Rover currently available – not to mention the 3.0-liter V6 TDI with 240 hp and 428 lb-ft of torque in many of Audi's models (which are, at the time of this writing, affected by a stop-sale in the US). Related Video: Featured Gallery Audi SQ7 TDI View 27 Photos Image Credit: Audi Green Audi Crossover SUV Diesel Vehicles Luxury Performance audi sq7

The 2013 Rolex 24-hour race at Daytona comes down to the last hour [spoilers, w/video]

It took 24 hours to run the race, but it was the last one was stuffed with the high action as four cars were still trying to figure out how to gain victory on the track and in the pits. Along with the obligatory crashes, spins, mechanical issues and retirements had come numerous penalties, a double-digit number of full-course yellows and two hours of fog that turned early Sunday morning into a stretch of parade laps.
The final hour would make up for the morning - drivers who might have been happy just to get on the podium had a shot at victory as the end of the race approached, and that turned into a few gambles that paid off, and at least one that didn't...