2013 Audi A4 Quattro Premium Plus, Sport, Navigation, B&o, 2.0l Tfsi on 2040-cars

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Witness the Prologue to Audi's design future [w/videos]

Audi went Hollywood for its debut of the forward-looking Prologue concept car last night, pulling the silks back at a sprawling LA manse in the hills. The cost-no-object unveiling of the car, as well as its prominent positioning at this year's LA Auto Show, speaks to the importance with which the company views the styling you see here.
Prof. Dr. Ulrich Hackenberg, maharishi of development for the three-rings brand, made two important announcements at the presentation: reiterating publicly his endorsement of new styling chief Marc Lichte, and telling us that Prologue design will be found on upcoming production versions of the A6, A7 and A8.
Take a close look at that imposing face on the Prologue - an amped up revision of the single-frame shield grille that has appeared on new models like the TT already - and get used to it. Lichte called out the grille as the new face of the brand, so we fully expect its deployment across the range as the 2016 models roll out.

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.

Audi S3 pitted against BMW M135i in track battle

Audi and BMW have long been enemies on both the road and the track, with their respective M and S/RS lines duking it out to the delight of auto enthusiasts everywhere. In this video from Evo, two of the rivalry's newest combatants take to the track - the Audi S3 and the BMW M135i.
The new Audi S3, which is finally coming to America, throws down with a 2.0-liter, turbocharged four-cylinder. 290 horsepower and 280 pound-feet of torque are deployed to a Quattro all-wheel-drive system via a six-speed, S-Tronic dual-clutch transmission, allowing the five-door Audi to scamper to 60 in under five seconds.
The BMW, which Americans will know as a long-roof version of the new M235i Coupe, comes to the track with 320 ponies and 331 lb-ft of torque. That's a good bit more than the Audi, but the M135i has only two wheels to send its power to, an eight-speed single-clutch automatic (a six-speed manual is available) and a slightly higher curb weight.