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Audi TT Sportback Concept evolves the five-door breed

One week after a leaked sketch ran on these very pages, Audi has introduced the latest member of a "potential TT family," according to Audi board member Dr. Ulrich Hackenberg. This is the TT Sportback Concept, a five-door, 400-horsepower version of the brand's stylish sports car and at this point, it looks darn likely to herald the debut of a third body style for Audi's design icon.
Unveiled at the expansive Volkswagen group night celebration ahead of the 2014 Paris Motor Show, the TT Sportback Concept is the most evolved version of a form factor that's seen a slow striptease throughout 2014, first with the Allroad Shooting Brake Concept in Detroit and, more recently, in the Offroad Concept from the Beijing Motor Show.
For Paris, the car being shown by Audi is absent traditional concept car traits like oversized wheels, miniscule mirrors and bizarre interior treatments, giving it a far more production ready appearance than either of the previous TT-based concepts. The exterior, meanwhile, is clearly reminiscent of the third-generation car (that roofline is pure TT), although there are a number of styling decisions that remind us of the compact A3, particularly in regards to the taillights.

Audi starts production of new TT in Hungary

Audi sure made waves when it rolled out the original TT in the late 1990s, putting fashion forward with a stylish coupe that neatly summed up the design direction the company was headed in. But that was a decade and a half ago, and the TT has moved on considerably since then.
The German automaker has since revealed its third-generation TT, replacing the original twice over with ever-more performance-focused but no less stylish successors along the way. But it wasn't until last week that the first new MkIII TT rolled off the assembly line.
That took place, of course, in Gyor at Audi Hungaria Motor Kft. It's the same assembly plant that handles the company's A3 sedan and cabrio, with the facility also handling final assembly of the TT ever since the factory opened in 1997 and the model began rolling off the line in '98. Last November, the plant in Hungary built its 500,000th TT, and now officials are ushering in the era of the new model.

Get a load of Audi's TTs [w/videos + poll]

The third-generation Audi TT coupe has made its debut here at the Geneva Motor Show, showing an evolutionary design for the German automaker's fashion-forward coupe. As expected, the new TT takes plenty of inspiration from the Sport Quattro Concept that debuted in Frankfurt last year, and it draws upon cues from the model's past two generations.
After seeing it in person, the Autoblog crew on-site in Geneva is sort of torn about the new model. It's crisp and well-proportioned, but in terms of its exterior design, it also doesn't come off like a significant generational leap forward - the aesthetic distance between the original TT and the second-generation model was quite a bit larger. Of course, it's hard to reimagine a design icon, and either way we'll have to wait until we see the car on the road to make final judgments.
Audi is offering a trio of engines for the new TT, including a 2.0-liter turbodiesel powerplant that's good for 184 horsepower, 280 pound-feet of torque and an excellent 56 miles per gallon. On the gasoline front, Audi is offering two versions of its well-liked 2.0-liter TSI turbo-four. The less-powerful spec still offers up a healthy 230 hp and 272 lb-ft of torque, while the higher-output 2.0T sends 310 hp and 280 lb-ft of twist to all four wheels in the TTS coupe. Potent stuff.