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2017 Audi A4 Deep Dive

Unchanged. Plain. Boring. These words have been used to describe the new 2017 Audi A4, but they all miss the point entirely. Yes, the design of the new A4 is evolutionary, rather than a ground-up restyling. But as they say in ancient High German, "If it ain't broke, don't fix it." Of course, if you're at all interested in the 2017 Audi A4, you've probably read all about it in the official press release a few days ago. So we'll cut to the chase and tell you the bits you don't already know: the American-market details. We spent a day at Audi headquarters in Ingolstadt last week finding out the latest and poking around the A4 in the metal. The new A4 is wider, longer, and roomier than before. The lines are crisper and sharper, but yes, the proportions have remained very similar. That was done on purpose, thoughtfully. Not out of laziness. Stand any two sequential generations of Porsche 911 next to each other and you'll find they are rather similar. And yes, people do complain about that. But they also complain about the property tax rate on their third home in Monaco. That familiar-looking body gets a shockingly low coefficient of drag of just 0.23. The improvements in drag come from fine-tuning details down to the placement of the side mirror (now on the door, rather than the triangular window panel) and the contouring of the inner edge of the side mirror, which gets little vortex generating bumps to improve the turbulent airflow in that area, reducing drag. Attention to detail and refinement of a successful design – not boring, lazy repetition. Another notable departure in the styling of the new A4 is equally subtle, but even more significant from a precision manufacturing perspective: the hood has no cut lines on its upper surface. Instead, the hood now wraps around the tops of the fenders, the cut line integrating with the sharp crease that runs down the entire body side. The creation of this cut line requires extremely tight manufacturing tolerances to enable the precise alignment of the hood and fender gap with the stamped-in crease in the door panel; misalignment would be obvious and catastrophic to the clean, simple design's flow. Now, let's rip off this Band-Aid: no, we won't be getting the Avant. Why? Because no one buys it, vociferous vocalizations on the Internet aside.

Audi confirms Q8, electric CUV in the works

Word got out in late 2012 that the Audi Q8 was reportedly approved for production, but the company has kept the model's development under wraps since then. In a recent speech during Audi's annual meeting, chairman Rupert Stadler confirmed a little more about the vehicle and dropped some hints about other upcoming projects. With luxury crossovers remaining a lucrative market, it should be no shock that Stadler emphasized them in his speech. He reiterated that the Q1 was on track to launch in 2016, and the chairman also confirmed the Q8 as "a sporty Q derivative" that's on the way. The last member of Audi's upcoming CUV onslaught, an electric Q series, is set for 2018 with a range of over 311 miles. An earlier report suggests that the Q1 might not go on sale in the US because it's not right for the market. However, Audi of America is pushing hard to get the Q8. That crossover is based on the latest Q7 (pictured above) and is a way for the Four Rings to take on the BMW X6 and Mercedes-Benz GLE Coupe. The electric Q model was only officially announced earlier this year, and it might use 90-kWh batteries to achieve its performance and range goals. The rest of Stadler's speech focused on the company's future. This year alone, the company is launching products like the second-gen Q7, the new R8, and latest A4. In the next five years, Audi plans to grow its product range from 52 vehicles "to about 60 models," according to the chairman. Rupert Stadler, Chairman of the Board of Management of AUDI AG Neckarsulm, 2015-05-22 Speech at the 126th Annual General Meeting of AUDI AG Outlook Thank you, Axel Strotbek, for your summary of financial year 2014. Ladies and gentlemen, that brings us to 2015 – the year of the next stage of our model initiative. We will present twelve new Audi models this year; the three most important of them are: the new Audi Q7, the new Audi R8 as the sporty spearhead of our brand and our top seller, the new Audi A4. You have already been able to admire the new Q7 and R8 at the entrance. Both of them make a strong statement. Both of them stand for sportiness and top premium quality. And both of them underscore our claim to leadership. We have produced more than 540,000 of the first-generation Q7. The new Audi Q7 is more than a worthy successor. It's the lightest vehicle in its segment. By means of intelligent lightweight construction, we have reduced its weight compared with the predecessor by up to 325 kilograms, depending on equipment levels.

Audi A9 Concept teased in video, new design chief tells us what to expect in LA

Audi has just dropped another teaser for the A9 Concept it'll be displaying at this month's LA Auto Show. This time around, instead of one static image, we get a tantalizing video of the showcar narrated by new Audi design chief Marc Lichte.
In terms of the A9, we get a better look at the body form than we've yet seen, and we also sneak a peek at its massive, blocky, turbine-style wheels that the conceptual flagship will wear in Los Angeles.
Lichte also takes this video opportunity as a chance to say how-do-you-do to the enthusiast community, commenting not only on his vision for the A9, but also offering up his bona fides in terms of family racing and art heritage. Get to know the man behind the car behind the sheet, here.