2010 Audi A4 Quattro 4-door Manual Transmission on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2014 Audi RS5 Cabriolet [w/video]

Brash Bruiser Loses Top, Gains Weight, Still Makes Friends
Everything we said after driving the RS5 coupe still rings true, even after Audi has gone and ripped off its metal roof, replaced it with a big cloth version, and tossed us the keys. The 2014 Audi RS5 Cabriolet is another bold, big-boned airmobile to make open-top lovers swoon. There is absolutely nothing revolutionary to speak of here versus its hardtop counterpart, frankly, but tear-assing through the southern French hills as the brilliant sun warmed us is plenty good reason to talk a lot about it anyway. And hey, it beats frigid January in Detroit, where the RS5 Convertible is shortly to receive its US introduction.
One issue that could corrupt things a bit is the convertible's added weight factor. It's one thing when an Audi TT removes its top and gains 176 pounds, or when a Porsche Cayman morphs into a Boxster and gains 66 pounds; the effect on dynamics will still be acceptable. But when it comes to a huge-roof coupe like the RS5, that gain in mass becomes 400-plus pounds in cabrio form, for a grand curb weight of 4,461 pounds. As a number attached to this size of a car that's also branded with an RS badge promising raciness, we admittedly fretted. Then we drove the Audi RS5 Cabriolet to cheer up.

Audi R8 V10 gets tuned up by ABT

Bavarian tuners ABT have done another job on the Audi R8 V10, pumping up the 5.2-liter FSI V10 from 525 horsepower to 600 hp, and torque from 391 pound-feet to 406 lb-ft. With 50 more horsepower than the R8 V10 Plus - but not the extreme weight-loss scheme - ABT claims a 0-62 mile per hour run of 3.5 seconds, the same as the R8 V10 Plus, and a top speed for the mid-engined coupe of 198 miles per hour "is no problem at all."
Managing all that speed are the aero tweaks provided by a comprehensive body kit including a rear wing, a lowered and beefed-up suspension, a stainless steel exhaust and 19-inch wheels in two different designs.
The press release below has a few more bits of info on the matter. And while ABT hasn't put a price on the Audi upgrades, but it's safe to say that nearly 200 mph in an R8 won't come cheap.