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Audi Sport sets up new shop in Neuburg

Racing fans may know Audi best for its Le Mans team that's positively dominated the endurance racing scene. But as formidable as its Le Mans program is, that's only one of the racing disciplines in which Audi competes. It also competes in the full FIA World Endurance Championship, as well as Germany's popular DTM touring car series and supports customer teams in GT racing series around the world. And now the competition division is getting a new headquarters.
Audi Sport has until now been based in an old supermarket near to the company's head offices in Ingolstadt, but is now moving into a brand new, state-of-the-art facility 12 miles to the west in nearby Neuburg. The result of some 20 years of planning and two years of construction, the complex covers 116 acres of land in Neuburg-Heinrichsheim and will house engineers, technicians and other staff who deal with the R18 E-Tron Quattro, the RS5 DTM and R8 LMS Ultra that compete the world over.
The facility was officially opened this past Saturday with participation from top Audi brass and local government officials and included demonstrations from all three of those racecars around the on-site test track. The works team has begun moving in and the customer racing department will move into its new Motorsport Competence Center in the first half of 2015.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Audi S3 Cabriolet is a topless two-door temptress

Now that we've driven the Audi S3, we're pretty eager for it go on sale in the United States. And while we won't get the Sportback version, there's a teeny tiny chance that Audi may grace us with this new Cabriolet version that makes its debut at the Geneva Motor Show this week.
That certainly wouldn't be a shame, considering the topless S3 packs the same 290 horsepower and 280 pound-feet of torque as the sedan, all of which comes from a turbocharged, 2.0-liter inline four-cylinder engine. That folding roof mechanism adds a bit of weight to the S3 package, and thus, reaching that ever-so-special 62 miles per hour takes an extra half a second - 5.4 compared to 4.9 with the S3 sedan.
Looks-wise, we dig the aggressive little S3, though the chrome wheels of the show car are kind of throwing us off. Swap out a set of standard alloys, and we'll be good to go. Have a look in the gallery above to see the topless Audi for yourself.