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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi TT Offroad gets the green light

The TT family already has a coupe and convertible, with various engines available in each. But over the past year or so, Audi has been toying with the idea of expanding the range with another bodystyle. And now the latest report from Car confirms that Ingoldtadt has given the production go-ahead to the TT Offroad concept. Unveiled at the Beijing Motor Show last year, the yellow TT Offroad concept envisioned a high-riding five-door crossover form with trademark TT styling cues. It was preceded by the blue three-door Allroad Shooting Brake concept at the Detroit show and followed by the sleek, red five-door TT Sportbrake concept at the Paris salon later the same year, but the impracticality of both those show cars is what we understand prompted Audi to go with the Offroad concept instead. So if it's a crossover, why not badge it with the letter Q, you ask? Because Fiat, that's why. The Italian automaker owns the names Q2 and Q4, which it has used on a variety of models (particularly Alfa Romeos and Maseratis) to connote their traction system. And though the Volkswagen Group has asked nicely, Sergio Marchionne has been as reluctant to give his biggest rivals a leg up as he has been to part with Alfa Romeo, despite their repeated advances. As a result, word has it that the production version of the TT Offroad concept will be sold as the TTQ, which kinda makes us giggle, but it would at least provide a nomenclature bridge between the TT and Q families within Audi's lineup. That is, unless Audi marketing chief Luca de Meo manages to convince his former boss to part with the Q2 and/or Q4 labels. Whatever it's called, the production crossover coupe would share similar dimensions to the Q3 when it arrives in 2017, but would potentially stand even further apart from its more utilitarian counterpart than the BMW X4 does from the X3 on which it is based.

Audi reveals all-new R8 ahead of Geneva debut

This year's Geneva Motor Show is shaping up to be an absolutely orgy of supercars, but though there will be many that will surely outperform it, few have been as hotly anticipated as the arrival of the all-new, second-generation Audi R8. And here it is. Based around an all-new Audi Space Frame chassis, the new R8 is constructed of a higher proportion of aluminum and carbon fiber than its predecessor. The result is a frame that weighs 15 percent less at just 441 pounds – yet is 40 percent more torsionally rigid - tipping the scales at 3,205 lbs in top spec. Into the middle of that frame Audi has installed a revised version of its 5.2-liter V10, eschewing turbochargers but incorporating new technologies. While other powertrain options are expected to follow, Ingolstadt has gone straight for the top of the range at launch: the 'base' V10 model kicks out 540 horsepower and 398 pound-feet of torque to reach 62 miles per hour in 3.5 seconds and a top speed of 201 mph. The upgraded V10 Plus, however, turns those figures up to 610 hp and 413 lb-ft to reach 62 in just 3.2 seconds, 124 in under ten and a 205-mph top speed. All the while, Audi has also equipped the new ten-cylinder engine with both direct and indirect injection, stop/start and cylinder deactivation systems to cut fuel consumption by 10 percent. It also boasts dry-sump lubrication and a variable exhaust system. Power is transmitted to the road through a seven-speed dual-clutch transmission, a mechanical diff and a revised Quattro all-wheel drive system that can send 100 percent of available torque to either the front or rear axle. Aluminum wishbones suspend it all on 19-inch wheels (or optional 20s), with available variable steering and carbon ceramic brakes (optional on the V10 and standard on the V10 Plus). Underbody aerodynamics generate more downforce and a more slippery form, aided by a deployable rear spoiler (or a fixed carbon wing on the Plus model). All those tantalizing greasy bits are cloaked in fresh aluminum sheet-metal, riding on a track that's 1.6 inches wider: the whole shebang stretches 14.5 feet long, 6.4 feet wide and 4.1 feet high, riding on an 8.7-foot wheelbase. Among the myriad new technologies developed for the new R8 are the full LED headlights with optional laser high beams (where they're legal, at least, which currently doesn't include these United States).