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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.

Lots of new cars were unveiled in Munich this week. Here's what you might've missed

The 2021 Munich Auto Show is happening this week and due to ongoing corporate travel restrictions, we remained firmly planted on this continent. So, although we can't tell you exactly what it's like inside the futuristic new Mercedes EQE electric sedan or fully appreciate the funky Volkswagen ID.Life concept, there's no shortage of details and analysis to provide.  Obviously, as Germany's premier auto show in 2021, the cars unveiled were primarily from the German brands. We also focused mostly on the cars that might actually make their way to the United States, or at least inspire those that will.   2023 Mercedes-Benz EQE is an electric alternative to the E-Class While the EQS paved the way for Mercedes' electrified future, much like the S-Class before it, the EQE stands to be the car that will move in far greater numbers -- much like the E-Class before it. Mercedes-Benz EQE 350 View 12 Photos   Mercedes-Maybach EQS Concept shows SUV future of the flagship brand Opulence will still have a place in an electrified future, as Maybach gets into the EQ game with a grand electric SUV. Mercedes-Maybach EQS Concept View 4 Photos   Volkswagen ID.Life concept previews the city car's high-riding EV future Well, isn't this adorable? Though perhaps a tad derivative of the Honda E, Volkswagen's blocky little crossover EV nevertheless represents a handsome new direction for VW design. We like this better than the rounded looks of the current ID.3 and ID.4.  2021 Volkswagen ID.Life concept View 20 Photos   BMW i Vision Circular is a 100% recycled and recyclable hatch Behold, the next BMW 3 Series! Just kidding. Besides this, BMW displayed cars in person for the first time that it had previously only unveiled on the interwebs, including the new 2 Series and revised iX3. It also unveiled some bikes. BMW i Vision Circular Concept View 63 Photos   Audi's GrandSphere concept was designed as a road-going private jet Does Audi know what a sphere is? Cause this isn't anything like one. Still, it's quite a handsome thing, and as one of three Sphere-branded concepts, previews the next direction of Audi design (which is pleasantly reminiscent of two-decade-old Mazda design). No complaints here. 2021 Audi GrandSphere concept View 26 Photos   Porsche Mission R is a 1,000-horsepower electric monster Just like the Mission E previewed the Taycan, this apparently previews another future car.