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Audi Prologue Concept [w/videos]

What you're looking at here is a preview of Audi's next-gen exterior and interior design. You can't tell, but in these photos, I'm wearing what can only be described as an ultra-white cloth spacesuit. Before opening the large driver's door of the Audi Prologue concept outside of the SLS Hotel in Beverly Hills, Audi requested that I don a super-attractive onesie so as to not let my flannel-covered human flesh touch the untreated leather surfaces of the Prologue's interior. I tied the spacesuit around me just above the waist, let my Converse poke out the footholes, and promised to hold in any sneezes. After all, I was being granted a serious privilege. I was about to drive the multi-million dollar, only-one-in-the-world Prologue that had just stunned crowds at the Los Angeles Auto Show days earlier. This isn't the first time Audi has bravely let the media sample its conceptual wares. In 2010, the German automaker granted us access to its incredibly enticing Quattro concept, probably hoping that the media would rave about the thing enough to convince the higher powers to actually green-light and build it. (We're still waiting on that one, of course.) You could argue that this same logic was applied when allowing me to drive the Prologue – it's no secret that Audi has been dreaming of a range-topping A9, though company officials told me that there is currently no decision on whether or not to produce such a car. But that's not really what the Prologue is about. As its name suggests, what you're looking at here is a preview of Audi's next-generation exterior and interior design, in a fully baked, fully functional package. Suit up, and behold the future. While the Prologue won't necessarily spawn its own production model, its elements will be incorporated on the next A6, A7 and A8. "Timeless but progressive." That's the key takeaway of the Prologue's aesthetic, according to exterior designer Parys Cybulski. The focus here is on beautiful, yet modern, simplicity. A design that looks both contemporary and forward-thinking at the same time, and something that will still look up-to-date in several years' time. After all, while the Prologue won't necessarily spawn its own production model, its elements will be incorporated on the next A6, A7 and A8. Up front, the most prominent feature is, of course, Audi's single-frame grille, seen here with a larger breadth than anything else in the brand's lineup, though its closest resemblance is seen on the new TT.

2016 Audi TTS Roadster opens up for all to see

The five-door Sportback concept may be garnering the lion's share of attention as far as the TT goes, but that's just for show. The more tangible news from Audi's stylish sports car range at the
this year is the Roadster.
Like its predecessors, the new Audi TT Roadster ditches the coupe's fixed roof and rear seats in favor of an open two-seat cockpit with a traditional folding fabric enclosure that's quieter and lighter than the previous TT's mechanism.

New Audi Quattro concept coming to Frankfurt?

We first saw the Audi Quattro Concept at the 2010 Paris Motor Show, and since then we've been tugged this way and that by a series of rumors as to whether the car will be built or not, and whether such a car will live at the accessible or the exalted end of the cost spectrum. A report in Germany's Auto Zeitung from June restarted the fires of gossip with a report that a production version of the concept will appear at the Frankfurt Motor Show, and put it firmly in the exalted sphere.
Now, just a month from the show, Auto Bild has a similar report, sketching out an upmarket car but on a different platform. Back when we drove it, the Quattro concept was built on a spaceframe based on the RS5 platform and got its go from a 2.5-liter five-cylinder engine with 380 horsepower and 354 pound-feet of torque (the show car got 408 hp from a turbocharged five-cylinder). The June report from Auto Zeitung said this new reveal would be powered by a modified version of the twin-turbo 4.0-liter V8 from the RS7 that would put out something like 650 hp. Auto Bild, on the other hand, reports that the engine will be tuned to something like 600 hp and the new concept will ride on an "enhanced" version of the A6 platform.
Both reports agree that the car we'll see will preview Audi's new design language with "tauter, more angular lines." Lightweight and exotic materials will be used in efforts to reach a supposed target weight of 1,200 kilograms (2,640 pounds), down from a target of 2,900 pounds in earlier report. Auto Bild says that Audi still hasn't decided whether to make a production version, but if they are correct about the direction of the concept, any retail offering based on it isn't going to be cheap.