2006 Audi A4 2dr Cabriolet 1.8t Cvt on 2040-cars

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Mattias Ekstr?m unleashes bonkers 600-hp Audi S1 Supercar on World RX

Mattias Ekström doesn't need to prove anything. He's won the DTM title twice and before that the Swedish Touring Car Championship. But being a racing driver as he is, Ekström has been looking for new challenges. He's contested the Swedish Rally six times, the German Rally twice, he's driven in V8 Supercars and in NASCAR. He's even won the Race of Champions. Twice. Heck, we're surprised his long-time sponsor Red Bull hasn't let him try out one of its F1 cars. But this season it's on to a new challenge: the inaugural FIA World Rallycross Championship.
Ekström drove a Volkswagen Polo fielded by Marklund Motorsport in the Swedish rallycross round last season and came in second, but this year he's diving in head-first with his own team and his own car. His outfit EKS is hard at work preparing the new Audi S1 for competition in the World RX Championship, and will field two of them this season: one for Ekström and another for JWRC champion Pontus Tidemand.
Built to compete in the top category of the championship, the EKS Audi S1 Supercar will pack a 2.0-liter turbo four with 600 horsepower, all-wheel drive and a 0-60 time of 1.9 seconds. It's expected to make its debut late in May at the World RX of Great Britain where it will have to tangle with specially prepared versions of the Citroën DS3, Ford Fiesta ST and Peugeot 208 driven by the likes of Tanner Foust, Ken Block, Jacques Villeneuve and Petter Solberg. The sole North American round will be held in Trois-Rivières, Quebec, in early August, on the same circuit that once hosted Indy Lights, ALMS, Grand-Am, Can-Am and Trans-Am races.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi confirms new Q1 to cross over into smaller territory

The latest Q3 is smaller in every dimension than the Q7 that launched Audi into the crossover back in 2006. It's over two feet shorter, four inches narrower, five inches lower and rides on a wheelbase that's nearly a foot and a half shorter. But in Audi's eyes, it's still not small enough.
That's why the German automaker has just confirmed that it will proceed with production of the oft-rumored Q1 crossover. The new line will form just one of 11 new models which Audi aims to launch by the end of the decade, and will be built starting in 2016 at the main plant in Ingolstadt where Audi currently makes the A3, A4 and A5.
Audi isn't saying much else about the Q1, confirming only that it will be based on a modular transverse-engine platform. But contrary to the brand's Quattro-centric image, it has been rumored to be offered in front-drive form only. One way or another, the business case for expanding Audi's crossover range is as suitably rock solid: The Q family accounts for over a quarter of Audis sold worldwide, with the Q5 accounting for over half of that to stand as the most popular in the range.