2005 Audi A4 1.8t Cabriolet on 2040-cars

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Audi pits Star Trek's new Spock versus the original

The only thing that makes a sci-fi geek happier than William Shatner and Patrick Stewart in the same room is when two Spocks collide. Audi has somehow managed to do just that ahead of the release of the second film in this historic franchise's new go-round called Star Trek Into Darkness, which opens in theaters nationwide on May 17th.
We won't spoil the fun (you can, and should, watch it yourself below), suffice it say that the original Spock, Leonard Nimoy, steals the show from the franchise's new Spock, Zachary Quinto. The short video has the two Vulcans battling wits in a series of challenges that quickly comes to involve cars, but Audi manages to outwit them both in the final scene by leaving these logical beings with an emotion that resembles amazement.
This is the second summer blockbuster that Audi has tied its four rings to, the other being Iron Man 3. Whereas Tony Stark's garage and the Marvel universe have more Audis per square mile than people, we aren't expecting to see an Audi logo on the warp drive of the USS Enterprise in this latest Trek tale.

Woman wins Audi R8 Spyder on The Price Is Right, goes bananas

Of course, we love to tune into The Price Is Right to see average Americans spin the big wheel, play a round of Plinko or Cliff Hangers, and participate in the gladiatorial Showcase Showdown. But there is one reason, and one reason alone that the daytime game show has captivated us since its inception in 1972... 'A new car!!!'
Back in November, the show held a Dream Car Week that saw contestants get the chance to win whips like a Porsche 911 and a BMW 6 Series, amongst others. It must have been pretty successful, as the PIR team is back at it, this time giving away an Audi R8 Spyder with a sticker price of $157,300. That makes it the single most-expensive item given away in the show's history.
The R8's new owner, Sheree Heil, may not fit the image of a typical R8 driver - we anticipate she'll learn which side of the car to drive on after the show is over ­- but she is clearly tickled pink with her big win. Check out the insanity below.

Audi readies sales of new fuel-efficient A4, A5 and A6 models

As diesels continue to account for a minority of cars sold by Audi in the US, the German automaker and Volkswagen unit continues to expand its diesel models in Europe for the sake of fuel efficiency. Early this year, Audi will debut its new A4, A5 and A6 variants in Europe as part of what it calls its "ultra" strategy of pairing performance with fuel economy. Audi will have 11 new models for 2014, and the updated A4, A5 and A6 will use Audi's 2.0-liter turbodiesel powertrain. Versions of that engine will range from 136 to 190 horsepower, while torque will range from 236 to 295 pound-feet. More importantly, the models will get anywhere from 51 to 60 miles per gallon, when tested on the more lenient European driving cycle. And while manual transmission will be standard (this is Europe, after all), the A6 will have a seven-speed automatic transmission option. Pricing will start at 32,600 euros ($44,000 US) for the base A4 and work its way up to 45,000 euros (about $61,000) for the top of the line A6. Last year, Audi boosted its diesel sales in the US by 40 percent to just over 10,000 units, though that accounted for just a fraction of the approximately 158,000 cars the company sold domestically in 2013. Audi has a press release on the new models below. The new ultra models from Audi A4, A5 and A6 with impressive efficiency • New ultra models from Audi with 136 hp, 163 hp and 190 hp • Greater efficiency with unchanged driving dynamics • Emissions of just 104 to 119 grams of CO2 per kilometer (167.37 to 191.51 g/mile) Audi A6 2.0 TDI ultra, Audi A5 2.0 TDI ultra, Audi A3 1.6 TDI ultra Audi is expanding its ultra strategy with 11 new models: Especially efficient engine versions in the A4, A5 and A6 model lines will be launched in early 2014. A new and powerful two-liter TDI will provide the drive at 100 kW (136 hp), 120 kW (163 hp) or 140 kW (190 hp); the engine emits just 104 to 119 grams of CO2 per kilometer (167.37 to 191.51 g/mile) depending on the model. The "ultra" designation stands for sustainable mobility that is fully available for everyday use. With a combined fuel consumption rate of 3.9 to 4.6 liters per 100 kilometers (60.31 to 51.13 US mpg) and CO2 emissions of 104 to 119 grams per kilometer (167.37 to 191.51 g/mile), the new ultra models from Audi are among the most efficient cars of their segment – without any limitation on the driving dynamics or customary comfort. Audi Board Member for Development, Prof. Dr.