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Audi 4.2-liter V8 to live again in next-gen R8

Fellow auto enthusiasts, it looks like the car gods have smiled upon us. Word is that Audi's stupendous 4.2-liter V8 will once again be available in the next-generation R8. Rumors pegged the trusty 4.2 as a dead engine revving, thanks to Audi's newer 4.0-liter twin-turbocharged V8 found in models like the S6 and S7.
We expected the 4.0-liter to be the go-to engine in the next R8, but according to Car and Driver, there have been some issues cooling the force-induced mill in the mid-engine R8. The issues are so severe, in fact, that the 4.2 is going to be retained in the car's second generation.
It's more than just practical matters like cooling that are keeping the R8 from going turbocharged. C/D reports that even with the current state of forced induction, a turbocharged R8's throttle response and its resultant exhaust note would suffer too much to be feasible.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi R8 LMX has frickin' lasers for headlights

It might look like just another Audi R8, but Ingolstadt tells us this one is different: it is the limited edition Audi R8 LMX (click image above to enlarge) with laser-enhanced LED high-beam headlights. Audi introduced the laserlight technology on its R18 E-tron Quattro LMP1 race car and then promised a production version of it at this year's Consumer Electronics Show. The eyes on the R8 LMX employ the same method when traveling above 37.3 miles per hour, utilizing a tiny laser module in each headlight that, after conversion to white light, can throw a beam about 1,640 feet down the road.
Because no one should ever stop at lasers, buyers of the limited-to-99 examples of the R8 LMX will also get a more powerful engine, with 570 horsepower erupting from the mid-mounted V10; that's ten more horses than came with the R8 V10 GT introduced last year, but the 0-62 mile-per-hour time hasn't budged from 3.4 seconds. It comes in coupe form only, dressed in Ara Blue paint with carbon accents all around, exclusive wheels, red brake calipers, and a black Nappa leather interior with contrasting blue bits.
The order book is open now, and deliveries will begin this summer for those willing to lay down 210,000 euros for the privilege of using one of Superman's powers for good, as standard (the BMW i8 has laser-equipped high beams, but as an option). We won't see them here, though, for as with Matrix Beam lighting and Audi's sequential turn signals, US laws forbid such shenanigans. The press release below has more info.