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Audi Sport plots ambitious growth for RS lineup
Fri, Nov 11 2016Audi Sport is set to double its range of high-performance, RS-badged vehicles, reports Autocar. In an interview, Stephan Winkelmann, head of Audi Sport, revealed plans to add eight RS models to its lineup by early 2018. Winkelmann didn't reveal which vehicles would get the RS treatment, but said that "it is better to under-promise and over-deliver." Audi has several RS-badged cars, including the RS7, RS6 Avant, TT RS (both in its hard-top and soft-top variant), RS Q3, and RS3 (some of which are sold in the US). Autocar believes that the A1, A4, and Q5, along with the R8 are next in line to get the RS treatment in some markets. With Mercedes-AMG selling more vehicles, 80,000 units over the past few years, according to Autocar, it makes sense for Audi Sport to follow closely behind with a similar idea. While Mercedes is placing the AMG badge on its vehicles to bridge the gap between its high-performance and lower end models, Audi Sport says it's taking a different tactic. "We are not going to do what they do," Winkelmann said. Even without the extra vehicles, Audi RS sales could top 20,000 units this year, reports Autocar, with Winkelmann stating that the brand would experience "double-digit growth this year." Hopefully, Audi Sport's decision to add more RS models will result in some of those high-performance cars coming to the US. Related Video: Featured Gallery 2018 Audi RS3 Sedan: Paris 2016 View 15 Photos News Source: AutocarImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Audi Convertible Coupe Wagon Performance Sedan
Audi to enter third R18 following Loic Duval's huge crash
Thu, 12 Jun 2014When we saw the picture above yesterday, our first thought went to driver Loic Duval. After hearing that he, miraculously, walked away from the annihilated heap that had been the number one Audi R18 e-tron Quattro, our next thought went Audi's hopes in this year's 24 Hours of Le Mans. With the race kicking off on Saturday, we couldn't be sure if the team would run a two-car effort (that would put them on even footing with the two-car teams of Porsche and Toyota), attempt to rebuild the decimated racer or bring in a new tub and start from scratch.
Turns out, Audi opted for door number three, importing an all-new chassis to replace the destroyed R18. According to Audi, the team pulled an all-nighter to ready the new car in time for scrutineering and the second round of qualifying.
After a lot of hard work the rebuilt #Audi R18 e-tron quattro No. 1 is almost complete #R18 #LM24 @FIAWEC pic.twitter.com/xicPj0wScW
VW CEO lost his job over buggy software that delayed new models
Mon, Jul 25 2022It says a lot about the state of the auto industry and where it's going that software problems have cost the CEO of a carmaker his job. Volkswagen ousted Herbert Diess as chief executive officer after severe software-development delays set back the scheduled launch of new Porsches, Audis and Bentleys. This was untenable considering buggy software postponed the debut of VW’s initial rollout of ID models, and customers are still having to drop off their cars at the dealer for updates the company has struggled to make over the air. Sure, Diess also didnÂ’t do enough to make allies and became increasingly isolated due to his hard-nosed leadership style. In his push to transform the company into an electric-vehicle leader, he repeatedly clashed with labor leaders by warning VW was losing out to Tesla and needed to cut thousands of jobs. But failures at the carmakerÂ’s software unit Cariad ultimately eroded DiessÂ’s support from the powerful Porsche and Piech family that calls the shots. Back in December, VW overhauled its management board, stripping Diess of some responsibilities while tasking him to turn around Cariad. While thereÂ’s been a lot of re-arranging since then, Diess didnÂ’t manage to make the issues go away. Discord at Cariad has pushed back the rollout of important new models including the electric Porsche Macan, a high-volume sport utility vehicle for the division thatÂ’s planning an initial public offering in the fourth quarter. AudiÂ’s new line of Artemis EVs has been delayed by around two years to 2027. And VWÂ’s ultra-luxury brand Bentley may not be able to go all-electric by the end of this decade as planned because of the software issues, Automobilwoche reported earlier this month. “Taking over the ship at Cariad seems to have been DiessÂ’s downfall,” said Matthias Schmidt, an independent auto analyst based in Berlin. VWÂ’s solutions to challenges tend to reflect its status as an industrial behemoth: itÂ’s able to throw lots of money and people at its problems. But modernizing the company for the digital age is going to take bringing in talent and building skillsets outside its traditional zones of expertise. Drivers increasingly demand intuitive user interfaces and services that could create new revenue streams, if done correctly. “Software is the key to the future,” TeslaÂ’s Elon Musk tweeted when one of his followers asked about VW switching CEOs. Diess certainly didnÂ’t lack ambition.
