2002 Audi A4 Base Sedan 4-door 3.0l on 2040-cars

Auto blog

Audi moves to patent electric Quattro and active-shutter wheels

Audi might have a few tricks up its sleeve for the coming years, with the Brits at Autocar uncovering a pair of patent filings made by the German luxury brand. The first is something we've seen before - wheel flaps - while the second is an evolution of one of Audi's trademark technologies.
We last saw wheel flaps on the Ford Atlas Concept in 2013, but the futuristic fuel-saving tech has so far failed to arrive on a production car. Audi may be seeking to change that, patenting the flaps that open and close automagically based on airflow. They can also open if the brakes get too hot.
The second patent is an evolution of Audi's Quattro all-wheel drive. The new AWD system uses an electrically driven rear axle and wheel sensors to figure out when and at which corner the car might lose traction, and is targeted largely at hybrid offerings, which is a field Audi has only recently dipped its toe into.

Get a load of Audi's TTs [w/videos + poll]

The third-generation Audi TT coupe has made its debut here at the Geneva Motor Show, showing an evolutionary design for the German automaker's fashion-forward coupe. As expected, the new TT takes plenty of inspiration from the Sport Quattro Concept that debuted in Frankfurt last year, and it draws upon cues from the model's past two generations.
After seeing it in person, the Autoblog crew on-site in Geneva is sort of torn about the new model. It's crisp and well-proportioned, but in terms of its exterior design, it also doesn't come off like a significant generational leap forward - the aesthetic distance between the original TT and the second-generation model was quite a bit larger. Of course, it's hard to reimagine a design icon, and either way we'll have to wait until we see the car on the road to make final judgments.
Audi is offering a trio of engines for the new TT, including a 2.0-liter turbodiesel powerplant that's good for 184 horsepower, 280 pound-feet of torque and an excellent 56 miles per gallon. On the gasoline front, Audi is offering two versions of its well-liked 2.0-liter TSI turbo-four. The less-powerful spec still offers up a healthy 230 hp and 272 lb-ft of torque, while the higher-output 2.0T sends 310 hp and 280 lb-ft of twist to all four wheels in the TTS coupe. Potent stuff.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.