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Audi reveals S3 Cabriolet ahead of Geneva debut

It used to be if you wanted an Audi S3, your choices in bodystyle came down to hatchback or... hatchback. That is, in markets where the model was offered at all. But Audi has been expanding the A3 global family upon which the S3 is based, and it intends to offer the performance-minded derivative as a three-door hatch, five-door hatch, four-door sedan and - with the introduction of the version you see here - a two-door convertible.
Set to be presented in public for the first time at the Geneva Motor Show early next month, the new Audi S3 Cabriolet packs the same 2.0-liter turbo four as its fixed-roof counterparts - all 290 horsepower and 280 pound-feet of it - but ditches the extra doors and the tin top in favor of the two-door cabriolet bodystyle of the A3 Cabriolet.
The added weight of the folding fabric roof mechanism and the extra body reinforcement required means that the S3 cabrio takes half a second more to reach 62 miles per hour from a standstill than it would take the sedan version, clocking the run at 5.4 seconds instead of 4.9. This, despite more generous use of magnesium, aluminum and high-strength steel in its construction. Top speed, as is the German custom, remains pinned at 155 mph.

Bonhams sells '85 Audi Sport Quattro for record $427k at Goodwood

1960s Ferraris and pre-war Bugattis tend to fetch the highest prices at auction, but the Audi Sport Quattro is coming into its own. Just this past January in Scottsdale, RM Auctions sold one for an investment-worthy $401k. But during its sale at the Goodwood Members' Meeting this past weekend, rival auction house Bonhams set a new record for the prototypical hot hatch at GBP287,100 – equivalent at today's exchange rates to over $427,000. The pristine white 1985 example has had three owners to date and 26,000 miles on the odometer, and was joined by a 1982 Audi Quattro A1 Group B rally car that won the 1983 championship and sold for nearly as much as its road-going counterpart at GBP253,480 ($377k). Those weren't even the highest-grossing lots at the auction though. The headline price was achieved by a 1959 Frazer Nash Le Mans Coupe that sold for a nice round GBP470,000 ($700k). Other highlights included a 1962 Aston Martin DB4s that went for the equivalent of $382k and a '66 Aston DB6 Vantage that brought in $288k. This was just the first of three auctions that Bonhams will hold at Goodwood this year, with the Festival of Speed scheduled for June 26 and the Revival for September 12. 1980S MOTORING LEGENDS LEAD THE WAY at Bonhams Goodwood Members' Meeting sale 21 Mar 2015, Goodwood 73rd Members' Meeting The ex-Kitty Maurice 1959 Frazer Nash Le Mans Coupe was the top lot of the day, selling for GBP470,000. 1980s models achieved excellent prices, with the 1985 Audi Quattro Sport SWB Coupe setting a new world auction record for the model at GBP287,100, and the ex-works, Hannu Mikkola/Arne Hertz 1982 Audi Quattro A1 Group B Rally Car selling for GBP253,480. The first of three Bonhams auctions scheduled at Goodwood for 2015, the Sale saw three-quarters of motor cars finding new homes. Restoration projects also proved popular, with a 1962 Aston Martin DB4 Series IV Sports Saloon achieving GBP256,860, and a 1963 Porsche 356B Super 90 Coupe doubling estimate at GBP32,200. Bonhams inaugural Sale at the 73rd Goodwood Members' Meeting showed a strong trend for iconic 1980s sports cars, achieving a new world auction record for an Audi Quattro as the hammer fell at GBP287,100 for the 1985 Sport SWB Coupe model.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.