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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

2018 Audi RS5 First Drive | Boosted for your enjoyment

Spoiler alert: if you dig snorty, long-winded, naturally breathing V8s, you'll have to add the 2018 Audi RS5 to the long list of cars abandoning the setup. Silver lining: if you like heady acceleration, unraveling twisty roads, and gobbling endless stretches of lonely tarmac, the new RS5 offers considerable gains over its big-engined predecessor. Bigger, Lighter, Gruntier Audi's (slightly) nastier looking new coupe has gained 0.6 inches of width and wheelbase and 2.9 inches of length but lost 132 pounds of mass along the way. Even better, the smaller 2.9-liter twin-turbo V6—the same one found in the Porsche Panamera—produces the same 450 horsepower as before, but gains a thumping 125 lb-ft of torque over the old V8, bringing the grand total of twist to 442 lb-ft. As with the previous RS5 you can't get a manual, but this time Audi swaps their signature dual-clutch transmission with an 8-speed torque converter unit from ZF. The reasoning is sound: the DSG 'box couldn't handle the engine's output, which produces more torque than the R8's mighty V10 – #bigtwistproblems. The RS5's weight loss stems from strategic use of aluminum and the loss of the stonking V8 (ditching it for the twin-turbo V6 saved 68 pounds alone). Weight distribution is, of course, also aided by the lighter front end, and the rear trapezoidal suspension setup has been supplanted with a five-link arrangement for smoother ride and sharper handling. Interior space also benefits from the larger footprint, with rear seat legroom benefiting most from the roomier dimensions. Behind the Wheel The roads from Toulouse, France to the tiny principality of Andorra offer contrasting extremes, from arrow-straight superslab to ultra-technical twisties – an excellent test of the RS5's performance repertoire. The updated cabin presents Audi's typically understated style, with available honeycomb top-stitched leather seats that are supportive but not so tight as to be constricting. HVAC slats form a continuous extension across the dashboard (a la Q7), and the steering wheel and shifter can be trimmed in either perforated leather or Alcantara. The first thing you'll notice in the RS5 are the low frequency sounds, which round out the otherwise muted engine noises.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.