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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

2015 Audi A3 gets augmented reality app in place of owners manual [w/video]

There have been a few, seemingly half-hearted, attempts at reinventing the owner's manual - that thick stack of bone-dry information that you only look at if you're well and truly stumped. Hyundai tried swapping in iPads with the Equus, which didn't really take, while Chrysler switched its owner's manuals to digital form in 2010. Chrysler subsidiary Dodge even released a smart phone app that included all the info contained in the paper manual.
Audi, though, may have taken things to their logical conclusion - augmented reality. While it'll likely be more practical once Google Glass and other wearable tech is adopted on a wide scale, augmented reality allows users to project information on scenes, usually through a phones camera, which is how Audi does it.
Called eKurzinfo, the app looks through your phones camera to identify and explain different parts of the car. According to Metaio, the app's developer, the app recognizes 300 different parts of the car. Our sister site, Engadget, provides the best example of the app's abilities - if you point it at the engine temperature gauge, the app tells you what the gauge measures, and if the reading is too high, eKurzinfo will even show you where to find the coolant tank.

Audi R8 Spyder looks like heaven at the Green Hell

After Audi took the wraps off the new R8 coupe at the 2015 Geneva Motor Show, we knew it would only be a matter of time before the convertible version arrived. Now, we've spotted the droptop during testing on and around the venerable Nurburgring Nordschleife in Germany. The new Audi R8 Spyder is expected to closely mirror the fixed-roof supercar we've already seen. Only instead of a tin top, of course, it'll have a folding fabric roof mechanism. This goes against the recent retractable hardtop trend, and the featured is used by the Ferrari 488 Spider and McLaren 650S Spider. Some revised air vents appear to be part of the R8's convertible package, as well. Otherwise, we can anticipate the same specs as the R8 coupe. The latest model ditched the previous version's V8 engine in favor of 10-cylinder options: a 5.2-liter V10 with either 533 horsepower in "base" spec or 602 hp in the V10 Plus model. Both drive all four wheels through a seven-speed dual-cluch transmission. The jury's still out on whether Ingolstadt will slot a smaller engine option into the R8, particularly for markets where tax brackets are determined by engine displacement. But whatever the coupe gets, the convertible is likely to offer it as well. Related Video: