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2015 Audi A3 gets augmented reality app in place of owners manual [w/video]

There have been a few, seemingly half-hearted, attempts at reinventing the owner's manual - that thick stack of bone-dry information that you only look at if you're well and truly stumped. Hyundai tried swapping in iPads with the Equus, which didn't really take, while Chrysler switched its owner's manuals to digital form in 2010. Chrysler subsidiary Dodge even released a smart phone app that included all the info contained in the paper manual.
Audi, though, may have taken things to their logical conclusion - augmented reality. While it'll likely be more practical once Google Glass and other wearable tech is adopted on a wide scale, augmented reality allows users to project information on scenes, usually through a phones camera, which is how Audi does it.
Called eKurzinfo, the app looks through your phones camera to identify and explain different parts of the car. According to Metaio, the app's developer, the app recognizes 300 different parts of the car. Our sister site, Engadget, provides the best example of the app's abilities - if you point it at the engine temperature gauge, the app tells you what the gauge measures, and if the reading is too high, eKurzinfo will even show you where to find the coolant tank.

BMW considering building 3 Series in North America

There might be even more BMWs coming from North America soon. The company recently announced plans to build a flagship crossover called the X7 at its Spartanburg, SC, factory. Now, rumors are emerging that the Bavarians might be thinking about building a second North American factory that could build its quick-selling 3 Series.
According to Bloomberg, the German luxury giant is considering several possible locations for a North American factory, including two in Mexico, that may build the 3. "We will decide this in the next months. On the North American continent, there's still potential," said BMW production boss, Harald Krueger, in an interview meant for company staff obtained by Bloomberg.
If BMW decides to open a plant in Mexico, it would be following its rival Audi, which already announced construction of a factory there. Mercedes-Benz has been rumored to be working on a deal with Nissan to build its cars South of the Border as well. Rumors of Bimmer considering Mexican production have also cropped up in the past, so it wouldn't come as a total surprise to hear it made official.

Audi tests new kind of car sharing, lets you buy cars with buddies [w/video]

Car sharing services like ZipCar, Car2Go and others offer people in cities the chance to have a vehicle without dealing with the hassles of parking or maintenance, while also eliminating traffic. However, many individuals are turned off by the idea of splitting a car with an entire metropolis or would prefer to have a specific model at their disposal. For these unsatisfied souls, Audi has a new arrangement in Stockholm, Sweden, called Audi Unite that might be just the ticket. The setup is basically a small-scale car sharing service. Up to five people agree to share any of Audi's models for a year or two – even an R8 if they are so inclined. Each user has a special Bluetooth key fob that identifies them to the vehicle, and a smartphone app allows operators to schedule time with the car. Each person is then billed monthly according to his or her use. Audi thinks it might work best with friends, colleagues or neighbors, but the company can also play matchmaker for clients, if necessary. "In the beginning, our biggest fear was what if two people want to go somewhere at the same time-what happens then?" said Clemens Weisshaar, one of the founders of design firm Kram/Weisshaar that helped develop the idea, to Fast Company. "Interestingly, it never happened." They chose Stockholm because the city was tech-savvy, and there is a tradition of sharing there. Prices for Audi Unite seem fairly reasonable for each user. According to the service's website, if four people use an A3 Sportback for two years with a 20,000-kilometer (12,247-mile) driving limit, they would pay an average of 2,091 Swedish krona ($277) each per month. For an extra 365 krona (about $50) per person each month, they can add a package that includes vehicle pickup and delivery for monthly interior and exterior cleaning, winter tire exchanges and necessary servicing. After Stockholm, Audi plans to try Unite in other Swedish cities before launching the program in additional countries, according to Fast Company. Scroll down to watch a video with more explanation about how the program works and read the automaker's press release about the initiative.