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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi celebrates diesel milestone with triple-charged RS5 TDI concept

Diesels are typically slower than their gasoline counterparts, but leave it to Audi to turn that notion on its head. After dominating Le Mans and the international endurance racing scene under diesel power for the better part of a decade, the German automaker toyed with the idea of an oil-burning R8 for the road and ultimately made its first performance crossover a diesel. It's made the letters TDI a battle cry, and now it's yelling even louder with the RS5 TDI concept.
Set to be unveiled in a couple of days at the Leipzig Auto Show to celebrate 25 years of the TDI engine, the concept ditches the gasoline-burning 4.2-liter V8 in the production RS5 in favor of a 3.0-liter V6 twin-turbo-diesel with an electric supercharger added on to combat turbo lag. Output comes in at 385 horsepower and 553 pound-feet of torque, which means that while it has 65 fewer horses than the gasoline model, it packs a staggering 236 lb-ft more torque.
The result of the triple-charged madness is a 0-62 time around four seconds flat, trumping the 4.6 seconds for the road-going model. Top speed, of course, is electronically limited to 155 miles per hour, which is a bit of a shame because we bet it'd be a kick to pass a Porsche on the Autobahn in a diesel, now wouldn't it?

Audi readying diesel PHEV models for US and Europe

With the racing pedigree provided by the Audi R18 E-Tron Quattro, you'd be forgiven for thinking that the German king of Le Mans is capitalizing on the connection between its road cars and race cars at every opportunity. Maybe there's an entire range of Le Mans Editions for the automakers diesel-hybrid offerings, with perhaps Tom Kristensen acting as the brand's spokesperson for the technology in Europe. You'd be wrong, though, because despite the R18's overwhelming successes in endurance racing, Audi the road-car manufacturer doesn't offer a single diesel-hybrid production car.
This factoid will hopefully be as short lived as it is disappointing, though, as a diesel-electric is around the corner, according to the brand's tech boss, Ulrich Hackenberg. In fact, it gets better than a mere diesel-hybrid; it will be a plug-in diesel-hybrid, only the second to hit the market, alongside the European-market Volvo V60.
According to Hackenberg, the new tech will be the result of a marriage between the brand's well-received 3.0-liter, TDI V6 with an electric motor. The next-generation Audi Q7 (shown above) will be the initial recipient, confirming previous reports that claimed a PHEV TDI could come to the next-gen CUV. Its MLB architecture, meanwhile, would allow the plug-in-hybrid-diesel powertrain to be fitted easily enough to the A8 luxury sedan. While the new Q7 should hit the market at some point in 2015, it's unclear when the PHEV TDI model could see the light of day.