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Audi waxes poetic about Le Mans

Audi did it again this year at Le Mans, but it wasn't arguably a harder job than it's been in the past few years. The Four Rings has put together a five-minute recap of the 24 hours in the wet and the dry at La Sarthe, showing a lot of the low points and the one high point that makes them all worth it.
Perhaps even better than the footage are the driver interviews. Audi has owned Le Mans for more than a decade, but none of the drivers take it for granted - team driver Marc Gene said, "I also think that Le Mans picks the winner... At some point, he just decides which car and which drivers are going to win that race."
You can check it out in the video below. And be sure to hang around for the tribute at the end.

2016 Audi A3 Sportback headed to US under diesel power [w/video]

Every get the feeling that automakers aren't really listening to what it is that you want in an automobile? Well, Audi is. Following what it calls "an outpouring of enthusiasts' support," the German automaker has announced that it is bringing the new, 2016 A3 Sportback to the US under diesel power, in the summer of 2015.
Unveiled today at the New York Auto Show, the new A3 TDI Sportback joins an expanding range of A3 models available Stateside. Whereas the Sportback hatch was until now only slated to be offered in E-Tron hybrid form, and the TDI only as a sedan, this model combines the bodystyle of the former with the power of the latter. The new TDI slots into the family alongside the gasoline-powered A3 and S3 sedans and A3 Cabriolet as well.
Power comes from a 2.0-liter turbodiesel four with 150 horsepower and mated to a six-speed S tronic transmission. Because it's still a year away from launch, Audi tells us it hasn't determined figures for performance, fuel economy or carbon emissions numbers, but when it joins the company's considerable diesel offerings (which already include the A6, A7, A8, Q5 and Q7) as part of the new A3 rollout over the course of the next 18 months, you can bet it'll provide that combination of low-end grunt and long-range capability that diesel enthusiasts crave. In the meantime you can scope out the details and b-roll footage below for a closer look.

Witness the Prologue to Audi's design future [w/videos]

Audi went Hollywood for its debut of the forward-looking Prologue concept car last night, pulling the silks back at a sprawling LA manse in the hills. The cost-no-object unveiling of the car, as well as its prominent positioning at this year's LA Auto Show, speaks to the importance with which the company views the styling you see here.
Prof. Dr. Ulrich Hackenberg, maharishi of development for the three-rings brand, made two important announcements at the presentation: reiterating publicly his endorsement of new styling chief Marc Lichte, and telling us that Prologue design will be found on upcoming production versions of the A6, A7 and A8.
Take a close look at that imposing face on the Prologue - an amped up revision of the single-frame shield grille that has appeared on new models like the TT already - and get used to it. Lichte called out the grille as the new face of the brand, so we fully expect its deployment across the range as the 2016 models roll out.