1998 Audi A4 Quattro Avant Wagon 4-door 2.8l on 2040-cars

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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Auto Express gets close-up look at the 2016 Audi R8

Audi invited Auto Express to the Ascari circuit in Spain to get a ride in the new R8 that will be introduced at the Geneva Motor Show. Jack Rix starts by giving us a walkaround of the camouflage-covered coupe, the obvious difference between it and the leaked image from a couple of weeks ago being the slatted front intakes. However, those intakes are present on the image Audi teased showing off one new, slimmer, laser headlight. The biggest shock: there will be no V8 model at launch - there will be one engine in two levels of tune. The first is the 5.2-liter R8 V10 with 540 horsepower, a bump of 15 hp over the present car. The second is the 5.2-liter R8 V10 Plus with 610 hp, a leap of 60 hp over the current model. That hotter trim, identified by its fixed rear wing, drops the 0-60 mile per hour time by a half-second to 3.2 seconds, and increases top speed seven miles per hour to 205 mph. Rix ran his fingers along the intakes behind the door and said he could feel sideblades, so all is not lost - what would an R8 be without sideblades? More obviously, on the V10 Plus Rix looked over there are new trapezoidal exhaust tips framing a serious diffuser in back. Underneath, the aluminum chassis adapted from the Lamborghini Huracan is 15 percent lighter than before and 40 percent stiffer. Shifting will be done via a seven-speed S-tronic dual-clutch transmission only. There are seven driving modes, a switchable exhaust note, and more direct variable steering. The German test driver Rix rode with said the new R8 is easier to drive faster, which - no matter what you think of the looks - will make it pretty special. News Source: Auto Express via YouTubeTip: Clark Geneva Motor Show Audi Coupe Luxury Performance Videos

Audi reveals 'rightsized' 2.0 TFSI engine for next A4

Downsizing engines is a trend sweeping the industry. It's not a new thing, and downsizing helps automakers cut fuel consumption and emissions while employing techniques like turbocharging and direct injection. Audi, however, is taking a different approach with its latest engine. Revealed at the Vienna Motor Symposium in Austria is Audi's newest trick powertrain. Where others are going with smaller engines, Ingolstadt's latest displaces a nice round 2.0 liters, employing a shorter intake time to use less fuel. It's sort of like the Miller cycle that Mazda brought to market on the old Millenia, only turbocharged (instead of supercharged) and brought up to date. Audi calls the four-pot "rightsized," producing 190 horsepower and 236 pound-feet of torque across a broad rev range, while getting 47 miles to the gallon – and that's on the US cycle, which is tougher than the European standard a company like Audi would usually quote. In short, it's designed to provide power where needed but only sip at the fuel tank when it's not, but the geekiest among us will want to delve into all the intricacies outlined in the announcement below. The engine is set to power the next-generation A4 before being rolled out in additional models in the future. Ingolstadt/Vienna, 2015-05-07 World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi - New 2.0 TFSI four-cylinder engine with innovative combustion method - Top figures: 190 hp, 320 Nm (236.0 lb-ft), less than 5 l/100 km (47.0 US mpg) - To be implemented in the new Audi A4 by the end of 2015 - Prof. Dr. Ulrich Hackenberg: "A prime example of the Audi rightsizing strategy" Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4. Over ten years ago, Audi was the first manufacturer worldwide to bring the TFSI engine with turbocharging and direct injection into series production. This made the brand with the four rings the trendsetter in downsizing and downspeeding. "We're now taking a crucial step further with rightsizing," said Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG.