1998 Audi A4 Quattro 2.8 on 2040-cars

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Audi Sport Quattro Concept speaks softly, carries a 700-hp stick

As promised, Audi has unveiled its Sport Quattro Concept here at the Frankfurt Motor Show, which takes inspiration from the 2010 Paris Motor Show debut known simply as the Quattro Concept. Both cars clearly seek to draw upon the company's legendary 1980 Ur-Quattro and its closely related Sport Quattro short-wheelbase rally special, yet this concept car looks more production-minded than the 2010 starlet.
Despite its more conservative duds, this handsome and muscular coupe actually packs significantly more power than the 2010 Paris showcar. In fact, it musters 700 horsepower and 590 pound-feet of torque from its plug-in hybrid powertrain, versus the Quattro Concept's more historically appropriate 2.5-liter five-cylinder turbo with 408 hp and 354 lb-ft. We're not going to complain about a twin-turbo 4.0-liter V8 plus an electric motor, nor will we grouse about its 3.7-second 0-62 mph dash, 190-mph top speed or 2.5 liters of fuel per 100 kilometers on the Euro cycle (roughly 94 miles per gallon US).
Stubborn rumors abound that Audi will offer a limited-edition version of this four-place coupe for sale, but for now, the company isn't talking. If such a model is offered, it's expected to cost significantly more than the R8 supercar, which might be a tough sell considering that vehicle's similar performance and more voluptuous - if less practical - shape.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi plans RS3 for US

Rejoice, performance-car fans. The Audi RS3 (pictured above) is probably coming across the Atlantic. If that happens, the US-market RS3 will likely be a sedan, not the five-door body style offered in Europe. Hot hatch fans might shed a tear at this news, but we'll the RS3 any way we can get it. Audi of America CEO Scott Keogh feels the same way. "We really, really want the RS3," he said to Automotive News. "I'm very confident we'll see that car in the market. That's as far as I'm going to go. In Europe, the RS3 Sportback packs a 2.5-liter turbocharged five-cylinder with 362 horsepower and 343 pound-feet of torque mated to a seven-speed dual-clutch gearbox. That grunt get to the ground via a torque-vectoring all-wheel drive system that can route up to 100 percent of the power to the rear wheels when necessary. The sprint to 62 miles per hour goes by in just 4.3 seconds. Of course, a tiny, hardcore sedan isn't on every buyer's shopping list. For those who want a little more room with their luxury, the Q8 is also on the way. "That is absolutely a car that we will see in the United States," Keogh said to Automotive News. The big crossover shares its platform with the next Q7, but will have sleeker bodywork similar to vehicles like the BMW X6 and Mercedes-Benz GLE Coupe. The Q8 is slated to launch in 2017 with US sales following the European debut. Recent rumors suggest that a fully electric E-Tron version could be part of the lineup as well. Audi's American arm isn't as crossover crazy as some other automakers, however. According to Keogh, the tiny Q1 CUV might not come to the US because it's not the right fit for the market. Related Video: