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Audi UrQuattro gets the Petrolicious narrative
Tue, 23 Sep 2014Audi started a revolution in the world of rallying when it paired an all-wheel-drive system with a turbocharged, five-cylinder engine and a rakish, three-door body. That car, the Quattro, didn't just upset the entire balance of the World Rally Championship, it (eventually) led to a transformative effect on the consumer car market.
But we're not just interested in this car simply because history has proven the UrQuattro to be important - we love its sharply creased looks, its offbeat soundtrack and its gravel-spitting abilities. Evidently, so does the crew from Petrolicious, as they've lavished their lenses upon the car. This particular model hails from 1983, and has covered a healthy 175,000 miles, says owner Manuel Leon Minassian. His first experience with the Ur (meaning "original") came in Beirut, where the car received plenty of praise from students at his school.
That first encounter led to a long passion for the Quattro, culminating in his purchase of this car four years ago. Take a look at Minassian and his Audi in the latest video from Petrolicious.
Audi moving ahead with Q1 crossover
Wed, 02 Oct 2013
Audi crossovers have been getting smaller with each passing year. What started with the Q7 has since downsized to the Q5, then to the Q3, and now reports coming in from Germany reaffirm speculation that Ingolstadt is preparing to go one more size down with a Q1.
The new pint-sized premium crossover would likely share the platform that underpins the Volkswagen Polo and Audi's own A1. Although the architecture has already been modified to accommodate all-wheel drive, Autobild suggests that the Q1 would be a front-drive-only affair, which might limit its appeal somewhat, but then most buyers probably wouldn't opt for all-wheel drive anyway.
Audi gets Q2 and Q4 badges in trademark swap with FCA
Sun, Jan 17 2016Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.