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Audi TT Offroad concept packs 408 hybrid horsepower, yet returns 123 mpg

Audi took the wraps of its TT Offroad Concept at the Beijing Motor Show, after teasing us with sketches earlier this month. "The Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family," says Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development. "It combines the sporty genes of the TT with the strengths of a compact Audi SUV."
The latest in Audi's eTron show cars reminds us an awful lot of the the Audi Allroad Shooting Brake concept that debuted a few months ago at the Detroit Auto Show. In addition to very similar physical appearances, the two share the same plug-in hybrid propulsion systems (the "plug-in" part is a bit misleading, as the concept simply needs to be parked over an inductive pad to take advantage of Audi Wireless Charging technology).
Proving that hybrid power never has to be a compromise, the TT Offroad Concept packs a 292 horsepower turbocharged 2.0-liter four-cylinder under the hood. The combustion engine is assisted by two electric motors (rated at 40 kW at the front and 85 kW at the rear) to provide a total system output of 408 horsepower and nearly 480 pound-feet of torque. With all-wheel drive, the concept hits 60 mph in 5.2 seconds and tops out at 155 mph - while returning a provisional fuel efficiency of 123 miles per gallon equivalent.

Audi revising own history in light of 'shocking' study of Nazi-era activities

Daimler opened up its archives for research into its Nazi affiliations for one book published in 1990 and another in 1998. The Quandt family behind BMW had its public catharsis in 2007. The ties between the National Socialists and the Porsche and Piech families have almost rendered the Volkswagen Beetle some kind of cult tchotchke of the Third Reich. And it's not just automakers called in for cleansing: Deutsche Bank credit helped build Auschwitz, Hugo Boss made Nazi uniforms, patriarch of food and frozen pizza giant Dr. Oetker volunteered for the Waffen-SS. As one historian said, for any business that wanted to stay in business during the war, "no company was really clean. Everyone had to resort to slave labor when their own workers were fighting at the front."
Audi is the latest to go public with findings from an in-depth study of the Nazi-affiliated past of Auto Union, its predecessor company, and the "Father of Auto Union" Dr. Richard Bruhn, the man who headed it pre- and post-war. Commissioned by Audi, written by Audi's history department head Martin Kukowski and University of Chemnitz historian Rudolf Boch, its findings are just as severe as those already heard so often over the past 20 years. Among other discoveries, the study found that not only did Brun manage the use of more than 3,700 forced labor camp workers from seven SS-run camps, 16,500 forced laborers that didn't live in camps worked in two more factories; Bruhn wanted even more laborers but couldn't get them because of the battlefield situation; and that Auto Union had "moral responsibility" for roughly 4,500 workers killed at the Flossenbürg concentration camp. The study found that disabled workers were routinely sent to the camp and executed there.
Audi works council head Peter Mosch said, "I'm very shocked by the scale of the involvement of the former Auto Union leadership in the system of forced and slave labor. I was not aware of the extent." The company is figuring out how it will respond to the findings, so far working on changing the online profile of Dr. Bruhn on its history pages on Audi sites around the world, and considering stripping Brun's name from the street that bears it and from company offerings like pension plans. If you can read German or can work Google Translate, Wirtschaftswoche has a long piece on the study and its conclusions.

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.