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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

2015 Audi A3 E-Tron [w/video]

Over the years, we've had a chance to test a lot of Audi E-Tron vehicles, from very early all-electric prototypes (back then we only got to sit in the passenger seat) to the A6 L E-Tron PHEV and the A1 E-Tron plug-in hybrid. All of them were concepts and promises, merely whispers of what was possible, even as the Nissan Leaf, Chevrolet Volt and two Tesla models were making waves in the marketplace.
As we learned last year in our Deep Dive of the E-Tron project, all of the concepts, prototypes and rumors have finally come to fruition in this A3 Sportback E-Tron. Previously, we were given a chance to drive a prototype, but it was only very briefly. Last week, we finally got to run a production-representative example through the hilly roads between Vienna, Austria and Munich, Germany. After spending a solid day with Audi's first marketable E-Tron vehicle, we can say that it's a most amazing bit of engineering, in particular for the way that Audi has done so much to hide the fact that this is an electrified vehicle. Not entirely, of course, but the idea was to make the A3 Sportback E-Tron a no-compromise PHEV. And that means it drives and feels, in many ways, like the standard A3 Sportback despite over 700 extra pounds. Oh, and there's a charge port hidden behind the four rings in the grille.

2015 Audi S3 configurator goes live with all the black and silver paint you've hoped for

It has already been nearly a year since we completed our First Drive of the premium pocket rocket Audi S3, with official pricing for the car detailed earlier this summer. Those are facts, but facts won't help you while away your lunchtime in blissful, car-dreaming reverie, will they?
No, for help with imagining just exactly the kind of Audi S3 that you'd like to put in your garage, the freshly launched configurator is just the thing.
Every 2015 Audi S3 will come with 2.0T power under the hood - to the tune of 292 horsepower and 280 pound-feet of torque. The most basic Premium Plus trim (an interesting renaming of "entry level" we'll grant you) starts at $41,100 before destination, while the higher-content Prestige asks $47,000. The extra six grand buys you full LED lighting, tri-zone climate control, S model appearance upgrades like quad exhaust tips and a more advanced infotainment suite with Bang & Olufsen sound.