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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2016 Audi R8 E-Tron packs 456 hp and goes on sale this year

For the longest time, the Audi R8 E-Tron seemed like such a fantasy, we never really though it'd come to fruition. But it's here, in second-generation R8 form. It's really, actually, finally here. It looks like a electrified R8, too, with oversized, EV-spec wheels, and a revised front fascia that lends itself well to the more chiseled design of Audi's mid-engine coupe. Thanks to that nice shape and those air-slicing wheels, Audi has achieved a drag coefficient of 0.28 for the R8 E-Tron. The 92-kWh, T-shaped battery is actually integrated into the center tunnel behind the passenger compartment, so it helps with the car's weight distribution and center of gravity. The two electric motors are mounted at the rear. As for the specs, things look awesome: 456 horsepower, 679 pound-feet of torque, 0-62 in 3.9 seconds, top speed of either 130 or 155 miles per hour, a range of 280 miles and a charging time of less than two hours. And it's going on sale. Like, for real. Audi's press blast clearly states, "Upon customer request, the R8 E-Tron will be available for order in 2015 as an electrically powered sports car in supreme hand-built quality." Consider us stoked. Electrified: Audi R8 e-tron The second generation of the Audi R8 forms the basis for two more models. Audi has made major engineering developments in its high-performance electric sports car, the R8 e-tron. The latest evolution of the vehicle takes up the multimaterial Audi Space Frame from the new series-production model. The supporting structure was enhanced by a CFRP rear-section module comprising the luggage compartment. The walls of the CFRP luggage compartment well are corrugated. This way, in the event of a rear-end collision, more energy can be absorbed despite the reduced material weight. Thanks to targeted modifications to the outer shell and on the wheels, the Audi R8 e-tron achieves an aerodynamic drag coefficient (cd) value of 0.28. In terms of performance and range, the car enters entirely new dimensions. The large T-shaped battery is structurally integrated into the center tunnel and behind the occupant cell – optimally positioned in the car. It supports the dynamics of the R8 e-tron with its low center of gravity. Audi produces the high-voltage battery itself, for the first time based on a newly developed lithium-ion technology which was specially conceived for a purely electric vehicle drive.

In case you forgot, the Dubai Police supercar fleet is the coolest

Ever wonder why the Dubai Police have a fleet of vehicles worth millions and millions and millions of dollars? Why it has a Bugatti Veyron and a Bentley Continental and a Mercedes-Benz SLS AMG with sirens and light bars? Well, here's the reason. This video shows the fleet on display on the Emirate's roads and highways, while also reaching out to the people the police are meant to protect. It's an impressive display of machinery, to be sure. Alongside the Bentley, Bugatti and Mercedes, we spy a Ferrari FF, a Brabus G-Wagen, a BMW M6, a Nissan GT-R, an Audi R8 and a McLaren MP4-12C (although the latest Dubai Police car, the Lexus RC F, is absent). The video even has a very cinematic look and feel to it, which works well with the night scenes and the blues-and-twos of the exotics cruisers. News Source: Dubai Police via YouTube Audi Bentley BMW Bugatti Ferrari McLaren Mercedes-Benz Nissan Luxury Performance Videos dubai ferrari ff mclaren 12c