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Audi, Fiat squabbling over numbers and letters

There have been rumors and speculation and prognostications about a Nissan Juke- and Mini Cooper-fighting Audi Q2 since 2012. There have been the same for a performance-oriented Q4 since 2011, perhaps previewed by the TT Offroad concept shown last year at the Beijing Motor Show. Turns out that those two alphanumeric combos are the only ones missing from the series Q1 to Q9 in Audi's trademark stable, and the Ingolstadt company wants to get them to make its badge sequence and crossover lineup complete. But Fiat owns them, and rumor is, CEO Sergio Marchionne appears to have no interest in selling them. Fiat has used the Q2 and Q4 like trim badges, identifying whether a company product has two-wheel or all-wheel drive. They did it with the Alfa Romeo 159 sedan, and they do it now on the Maserati Quattroporte S and Ghibli S Q4 sedans. Car magazine says Marchionne "may not be categorically opposed to selling the rights," but he absolutely won't do it to any fiefdom in the Volkswagen empire, which would leave Audi a jilted suitor. Why is Sergio being so serious? VW Group CEO Ferdinand Piech first starting waving torches on the bridge between the two companies when he said Alfa Romeo could sell four times as many cars if Volkswagen owned it, then burned the bridge when it continued to publicize its desire to buy Alfa Romeo. VW followed that up by throwing salt on the land around the destroyed bridge with its aggressive pricing in Europe during the worst of the car sales slump there, which Marchionne said was causing a "bloodbath." VW's final flourish was to set the river itself on fire, when a press officer said Marchionne wasn't qualified to head the European Automotive Manufacturers Association (ACEA) and VW would quit the organization if he did take the top spot. That is why, putting it optimistically, Audi looks to have a grim chance of getting the Q2 and Q4 marques from the Italian. So long as he is in power, at least: Marchionne said he's walking away from the job in 2018. Audi might have a better chance bending the knee to, and generously rewarding, his successor. Featured Gallery Audi TT Offroad Concept: Beijing 2014 View 16 Photos News Source: CarImage Credit: Live images copyright 2015 Chris Paukert / AOL Government/Legal Audi Fiat Volkswagen Crossover Luxury Sergio Marchionne trademark volkswagen group

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2014 Audi RS Q3 breaks out ahead of Geneva reveal

Ahead of its big reveal next month at the 2013 Geneva Motor Show, Audi has released a handful of images and plenty of details for the all-new RS Q3. As the first-ever crossover from the marque with RS branding, this will be the fourth RS model to go on sale this year after the RS5 Cabriolet, RS6 Avant and the RS7, and while UK and Germany sales have been confirmed, there is no word as to whether we can expect this high-performance CUV to be available in the North America.
Sharing its 2.5-liter turbocharged and direct-injected five-cylinder engine with models like the TT RS and the RS3 Sportback, the 2014 Audi RS Q3 should deliver on performance, as it pumps out 310 horsepower and 309 pound-feet of torque (peak torque starting at just 1,500 rpm and running up through 5,200 rpm). This potent engine is paired to Audi's seven-speed S tronic transmission and Quattro all-wheel drive. Despite its small stature, the RS Q3 still tips the scales at just over 3,800 pounds. Even so, performance figures are still impressive with a limited top of 155 miles per hour and a stated 0-62 mph time of 5.5 seconds. The RS Q3 also gets a sport suspension that has been lowered by 25 millimeters, launch control and weight-saving front rotors with a wave-cut and cross-drilled design gripped by massive eight-piston calipers.
Looking almost identical to what we saw last year in concept form in China, the 2014 RS Q3 looks just as sporty as its spec sheet suggests that it is. Up front, the fascia gets massive air intakes with silver vertical accents and, like other recent RS models, the Quattro emblem is written across the lower air intake. The silver accent motif also continues on the grille surround, mirror caps, roof rails and rear diffuser trim, and the oval exhaust outlet is also an identifying feature of Audi's RS cars.